Voice of the Industry by Vinexposium : News & Market Trends

Contents of the May 2026 issue:

• Markets & economy A data-led overview of Asia and China in 2026, designed to help trade professionals make smarter commercial decisions in a more selective, more complex and more competitive environment.
• Consumer trends across Asia From fragmented premiumisation and urbanisation to local drinking rituals, women driving growth, no/low motivations and the Michelin effect, this feature maps the signals shaping the next phase of demand.
• Business & distribution A deep dive into China’s instant retail race, where alcohol players are rethinking consumer access through digital platforms, rapid delivery and new offline-to-online models.
• Sustainability & regenerative viticulture Why Asian buyers increasingly ask for proof, not promises — and how measurable outcomes are becoming central to credibility, trust and long-term value.
• Regulation & international trade A strategic look at Asia-Pacific wine markets, balancing long-term opportunity with regulatory complexity, market access and the need for disciplined growth.
• Portraits & expert voices Inside Cathay Pacific’s wine selection strategy, the story of Sukhinder Singh, the psychology of fine wine collectors and Australia’s approach to responsible wine tasting.
• No/Low, wine tourism, pairing & innovation How wine can remain relevant in a moderating world, why wine tourism is entering a more structured phase, how to pair wine with Hong Kong cuisine, and why innovation has become essential for the industry’s future.