Voice of the Industry by Vinexposium : News & Market Trends

Contents of the September 2026 issue:

• Trends & consumer behaviour From Gen Z’s evolving relationship with alcohol to personalisation across food and beverage, a look at the behaviours, expectations and new consumption occasions reshaping demand.
• Value, premiumisation & business Why consumers are becoming more selective about what deserves a premium — and what the rise of affordable premium and the enduring success of Prosecco reveal about accessibility, positioning and perceived value.
• No/Low & responsible drinking How dealcoholised wine is finding a legitimate place in hospitality, while responsible drinking initiatives across Europe show how moderation is becoming embedded in the industry.
• Sustainability & supply chains From vineyards adapting to climate change to bulk wine logistics under pressure from volatility and rising costs, an exploration of how the sector is building greater resilience.
• Asia & emerging markets Lessons for succeeding in increasingly complex Asian markets, a deep dive into India’s long-term wine opportunity, and the journey of Sonal Holland MW, one of the figures helping shape the country’s wine culture.
• Wine tourism & experience Why wineries are moving beyond traditional tastings to create immersive experiences that generate emotional connection, differentiation and new sources of value.
• Education & innovation As AI makes information instantly accessible and consumer expectations evolve, wine education is being challenged to move beyond knowledge transfer towards interpretation, critical thinking and experience.