VOICE is our new media platform, created to fill a gap in the wine and spirits media landscape.
It is a collaborative space where industry leaders share stories, perspectives and insights drawn from their expertise and experience.
All articles, quarterly magazines, podcasts and other editorial content are available free of charge, with simple registration to access the platform.
VOICE is your platform. Your stories. Your voice.
Discover the season 3 of our Podcast « Voice of the Industry »
Recorded in Paris during Wine Paris 2026 last February, our new podcast series brings together leading voices from across the wine and spirits industry.
Hosted by our partner Anne Burchett, wine marketing and communications specialist, this new season features conversations with experts and professionals on the key issues shaping the sector today.
All episodes are available in both English and French.
For the first time, we are also introducing AI transcription to make the series more accessible, helping a wider audience engage with expert insights and join the growing VOICE community.
Also available on Deezer & Spotify
About the episode
This episode explores how the Swedish monopoly system shapes market access, pricing, competition and consumer behaviour, while also revealing what it means in practical terms for producers looking to enter the market.
Beyond the mechanics, the conversation highlights how transparency, blind tasting and strict standards can redefine fairness and quality in wine retail.
It also examines why monopolies may hold a unique power to accelerate sustainability, from lighter bottles to carbon footprint reporting…
Our host
Anne Burchett – Wine marketing & communications specialist
Our guest
Ulf Sjödin MW – Head of Category Management at Systembolaget
