INDUSTRY, MARKET PULSE
About the episode Gen Z is reshaping the beverage industry with a focus on mindful drinking, premium experiences, and health-conscious choices. While overall consumption is lower, this generation favours low- or no-alcohol drinks, craft products, and sustainable (…)
INDUSTRY, MARKET PULSE
As the world evolves at breakneck speed, uncertainties spark innovation across industries — and the U.S. alcohol sector is no exception. In 2023, even as economic headwinds pushed many traditional segments to the brink, a surprising resilience (…)
MARKET PULSE
Published by Natalie Wang, Editor at Vino Joy News Until recently, wineries and producers looking to expand into China have focused their efforts on just four cities: Shanghai, the country’s wine capital; Shenzhen, the boom town bordering (…)
MARKET PULSE
Cliquez ici pour regarder la vidéo FirstPour, la première agence mondiale de médias sociaux sur le vin, s’est associée à des communicateurs internationaux de premier plan dans le domaine des boissons pour créer un panel d’experts. Vous (…)
ACADEMY, MARKET PULSE
Click here to watch the video The whiskey market in Korea has steadily declined over the past 20 years, but in 2021, it has shown a dramatic turnaround and has started to grow again, driven by the (…)
