Market Pulse

  1. Portrait de Jean Charles Letellier

    MARKET PULSE

    Lessons for success in Asia

    Author: Jean-Charles Letellier – VINIFIELD For decades, exporting to Asia was often seen as a simple equation: Find an importer, ship the wines and wait for sales to grow. Jean-Charles Letellier explains why that model does not (…)

    Article - September 18, 2026
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  2. Verre de champagne

    MARKET PULSE

    The irresistible rise of Prosecco

    Author: Anne Burchett Less formal and intimidating than Champagne and cheaper than most other sparkling wines, Italy’s Prosecco has seen its sales and popularity explode in recent years while wine consumption declines. What is its recipe for (…)

    Article - September 17, 2026
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  3. Indian people having dinner in a restaurant named Hearth

    MARKET PULSE

    Wine in India: a long game

    Author: Nimmi Malhotra With 1.48 billion people, a fast-growing middle class, rising spending power and a newfound appetite for all things luxury, India presents the perfect growth market for wine. But players in the Indian wine industry (…)

    Article - August 28, 2026
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  4. Four bottles of wine

    MARKET PULSE

    The rise of affordable premium as wine drinkers seek better value

    Wine consumers remain engaged but are becoming far more discerning about how they spend their money. “When I first joined this business 10 years ago, everyone said alcohol was recession-proof. Today, everyone says it is the most (…)

    Article - June 26, 2026
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  5. People who are raising a toast together

    MARKET PULSE

    The rise of low and no – Is wine ready for a moderating world?

    Author: Ananda Roy, SVP Thought Leadership Europe, Circana Circana’s data shows that moderation among consumers, especially Gen Z, is no longer episodic; it is a mindset. As functional, no/low drinks gain momentum and the boundaries of the (…)

    Article - April 14, 2026
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  6. pique-nique champêtre avec apéritif et fruits et vins

    INDUSTRY, MARKET PULSE

    The drinks industry is committed to moderation — and it’s working

    Across the wine and spirits value chain, the private sector has taken significant steps to ensure responsible drinking and moderation. It’s the right thing to do, and ultimately good business practice. Drinking in moderation is part of (…)

    Article - January 14, 2026
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  7. Personne se faisant servir du vin rouge avec d'autres personnes autour

    MARKET PULSE

    New spaces, young faces — Wine must meet the next generation where they are

    Author: Areni Global If producers want to stay relevant to younger consumers, they’ll have to go to the so-called “third” and “fourth that they congregate. Read the wine industry’s headlines, and there’s plenty of hand-wringing about all (…)

    Article - January 14, 2026
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  8. soirée chic avec des verres de vin à la main

    MARKET PULSE

    How Austrian wine is making a strategic play for Gen Z consumers

    How can young consumers be inspired by wine? The Austrian Wine Marketing Board has taken on this question with a dedicated campaign aimed at the new generations on the domestic market. The notable rise in Austrian wine (…)

    January 14, 2026
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  9. Landscape with trees, seas of Miami during sundown

    INDUSTRY, MARKET PULSE

    Florida Drinks — How the dynamic and diverse U.S. State is helping to reinvent Wine and Spirits markets in the face of changing habits and global disruptions.

    As the world evolves at breakneck speed, uncertainties spark innovation across industries — and the U.S. alcohol sector is no exception. In 2023, even as economic headwinds pushed many traditional segments to the brink, a surprising resilience (…)

    Article - April 24, 2025
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  10. MARKET PULSE

    Why China’s Next Wine Boom Won’t Happen Where You’d Expect

    Published by Natalie Wang, Editor at Vino Joy News Until recently, wineries and producers looking to expand into China have focused their efforts on just four cities: Shanghai, the country’s wine capital; Shenzhen, the boom town bordering (…)

    Article - April 24, 2025
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  11. red and yellow wooden wine barrels and blue wall

    INDUSTRY, MARKET PULSE

    Pinning down future growth opportunities in a contracting global wine market

    Structural and transient factors have combined to create the perfect storm for driving down wine consumption — and, at least in the short-term, there are scant signs of a turnaround, according to the latest International Wine and (…)

    Article - March 26, 2025
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  12. Portrait of Marie Mascré

    ACADEMY, MARKET PULSE

    Is Wine « Cool » ?

    Click here to watch the video Marie Mascré – CO-Founder & CEO of SoWine

    Vidéo - January 28, 2025
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  13. word DRINKS neon at night

    MARKET PULSE

    The Future of Drinks Communication

    Click here to watch the video FirstPour, the world’s leading wine social media agency, has teamed up with top international drinks communicators to create an expert panel. Hear from journalists, TV presenters, influencers and bloggers – each (…)

    Vidéo - January 28, 2025
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  14. A glass of cocktails with fruit on a table

    ACADEMY, MARKET PULSE

    2023 Alcoholic Beverage Consumption Trends in Korea

    Click here to watch the video The whiskey market in Korea has steadily declined over the past 20 years, but in 2021, it has shown a dramatic turnaround and has started to grow again, driven by the (…)

    Vidéo - January 28, 2025
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