MARKET PULSE
Author: Jean-Charles Letellier – VINIFIELD For decades, exporting to Asia was often seen as a simple equation: Find an importer, ship the wines and wait for sales to grow. Jean-Charles Letellier explains why that model does not (…)
MARKET PULSE
Author: Anne Burchett Less formal and intimidating than Champagne and cheaper than most other sparkling wines, Italy’s Prosecco has seen its sales and popularity explode in recent years while wine consumption declines. What is its recipe for (…)
MARKET PULSE
Author: Nimmi Malhotra With 1.48 billion people, a fast-growing middle class, rising spending power and a newfound appetite for all things luxury, India presents the perfect growth market for wine. But players in the Indian wine industry (…)
MARKET PULSE
Wine consumers remain engaged but are becoming far more discerning about how they spend their money. “When I first joined this business 10 years ago, everyone said alcohol was recession-proof. Today, everyone says it is the most (…)
MARKET PULSE
Author: Ananda Roy, SVP Thought Leadership Europe, Circana Circana’s data shows that moderation among consumers, especially Gen Z, is no longer episodic; it is a mindset. As functional, no/low drinks gain momentum and the boundaries of the (…)
INDUSTRY, MARKET PULSE
Across the wine and spirits value chain, the private sector has taken significant steps to ensure responsible drinking and moderation. It’s the right thing to do, and ultimately good business practice. Drinking in moderation is part of (…)
MARKET PULSE
Author: Areni Global If producers want to stay relevant to younger consumers, they’ll have to go to the so-called “third” and “fourth that they congregate. Read the wine industry’s headlines, and there’s plenty of hand-wringing about all (…)
MARKET PULSE
How can young consumers be inspired by wine? The Austrian Wine Marketing Board has taken on this question with a dedicated campaign aimed at the new generations on the domestic market. The notable rise in Austrian wine (…)
INDUSTRY, MARKET PULSE
As the world evolves at breakneck speed, uncertainties spark innovation across industries — and the U.S. alcohol sector is no exception. In 2023, even as economic headwinds pushed many traditional segments to the brink, a surprising resilience (…)
MARKET PULSE
Published by Natalie Wang, Editor at Vino Joy News Until recently, wineries and producers looking to expand into China have focused their efforts on just four cities: Shanghai, the country’s wine capital; Shenzhen, the boom town bordering (…)
INDUSTRY, MARKET PULSE
Structural and transient factors have combined to create the perfect storm for driving down wine consumption — and, at least in the short-term, there are scant signs of a turnaround, according to the latest International Wine and (…)
MARKET PULSE
Click here to watch the video FirstPour, the world’s leading wine social media agency, has teamed up with top international drinks communicators to create an expert panel. Hear from journalists, TV presenters, influencers and bloggers – each (…)
ACADEMY, MARKET PULSE
Click here to watch the video The whiskey market in Korea has steadily declined over the past 20 years, but in 2021, it has shown a dramatic turnaround and has started to grow again, driven by the (…)
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