About the episode
Gen Z is reshaping the beverage industry with a focus on mindful drinking, premium experiences, and health-conscious choices. While overall consumption is lower, this generation favours low- or no-alcohol drinks, craft products, and sustainable brands. Digital engagement and wellness-driven lifestyles influence purchasing behaviour. Key innovations include alcohol-free spirits, functional drinks (with adaptogens or CBD), and AI-personalised experiences. Authenticity, sustainability, and inclusivity are key drivers of brand loyalty.
The host
Nimmi Malhotra – Wine and Spirits Communicator
The guests
• Bella Jankaew – Head Sommelier, JAAN
• Gerald Lu – Wine Bar Owner, PRAELLUM
• Richard Hemming MW – CEO, AUSTRIAN WINE MARKETING BOARD
The podcast is available on Deezer and Spotify.
