Posts by Julien Likiliki

  1. Ursula Van Der Leyen, the President of the European Commission and four executives of the European Commission

    EU-Mercosur agreement: a strategic opportunity Europe can’t afford to miss

    Article - September 8, 2025

    After 25 years of negotiations, the EU-Mercosur agreement stands as one of the most ambitious trade deals ever concluded by the European Union. Its significance goes far beyond tariff reduction. For the spirits sector — a flagship (…)

  2. Glass of wine linked to pruning sheers, a sommelier, a woman who tastes wine and grapes

    Buyers unfiltered: What it actually takes to get on the list in 2025

    Article - September 8, 2025

    In 2025, getting listed in the U.S. market means more than a great wine – producers need a compelling story, clear logistics and the emotional intelligence to connect. Make it easy to say yes Across the United (…)

  3. Portrait of Olivier DIXON, Category Manager for Emirate (MMI)

    Oliver Dixon, Meet The Man Behind The Emirates’ High-Flying Cellar

    Article - September 8, 2025

    Oliver Dixon could have easily ended up in France. He studied in Caen as part of an exchange programme with his university, and waited tables in Lyon. After university, he was, by his own admission, looking for (…)

  4. Portrait of Rosie DAVENPORT

    Rosie Davenport: Communicating on sustainability

    Article - September 5, 2025

    Rosie Davenport has two mantras: be a good human, and drive value through sustainability. “I think it’s important as human beings that we look after each other,” says the founder of the sustainability and communications agency Impact (…)

  5. Decoding the Eco-Driven Wine Consumer: New U.S. Study Identifies Preferences and Purchasing Patterns

    September 5, 2025

    There has been a steady growth of eco-friendly wine sales over the past decade in the U.S. market. Yet even as more and more people are sampling and switching to wines that include certified sustainable, organic, biodynamic, (…)

  6. A bottle and a glass of wine on a table.

    Wine labelling for the digital age

    Article - September 5, 2025

    The alcohol beverage industry is at a crossroads when it comes to labelling. Traditional wine labels lack the physical space to address growing consumer, regulatory and business demand for greater product information. Amid rising consumer interest in (…)

  7. A farmer who works on a vineyards with his horse

    Green or greenwashed? The wine industry’s sustainability challenge

    Article - September 5, 2025

    “With sustainability, initially you make fast inroads – it’s the low-hanging fruit – but then you bump up against complexity very quickly. You also face traRecent research by the Wine Market Council in the United States highlights (…)

  8. Portrait of Jacque Orhon, the man

    How sommeliers and Masters of Wine shape what we drink

    Article - August 26, 2025

    In an industry where influence is everything, the sommelier and the Master of Wine (MW) shape wine buying in radically different ways. MWs tend to operate more in a strategic, advisory and commercial capacity, guiding portfolio decisions (…)

  9. People having a dinner to the Vancouver International Wine Fedtival

    Wine Origins Alliance Director Jacques-Olivier Pesme: “Progress is possible” on trade barriers

    Article - August 26, 2025

    While wine is one of the world’s most ancient and globalized products, its journey from vineyard to glass is still riddled with hidden tolls, bureaucratic mazes and policy blind spots. From opaque tariffs to misleading labels, the (…)

  10. Pauline Vicard Areni Global

    Five ways demographics shape alcohol consumption

    August 25, 2025

    Several financial institutions, including Rabobank and BMO Capital Markets, have recently released reports on the state of the alcohol and wine markets. The most wide-ranging of these, Barclays Investment Bank’s Future of Global Alcohol, was produced for (…)

  11. Terrasse de restaurant sous le soleil

    One Voice: Laura Catena

    Article - August 25, 2025

    La méfiance des consommateurs envers le marketing écologique n’a rien d’étonnant. Ceux qui aiment le vin ou les spiritueux recherchent avant tout une boisson authentique, savoureuse, sans additifs, produite avec éthique et proposée à un prix juste. (…)

  12. Portrait of Christian Wylie

    SEASON 1 – Episode 4: The Future of Wine: Balancing Sustainability and Business Realities

    Vidéo - June 25, 2025

    About the episode Sustainability is a fairly recent concept, first defined in 1897 by the United Nations as, “meeting the needs of the present without compromising the ability of future generations to meet their own needs.” Sustainability (…)

  13. Landscape with trees, seas of Miami during sundown

    Florida Drinks — How the dynamic and diverse U.S. State is helping to reinvent Wine and Spirits markets in the face of changing habits and global disruptions.

    Article - April 24, 2025

    As the world evolves at breakneck speed, uncertainties spark innovation across industries — and the U.S. alcohol sector is no exception. In 2023, even as economic headwinds pushed many traditional segments to the brink, a surprising resilience (…)

  14. Why China’s Next Wine Boom Won’t Happen Where You’d Expect

    Article - April 24, 2025

    Published by Natalie Wang, Editor at Vino Joy News Until recently, wineries and producers looking to expand into China have focused their efforts on just four cities: Shanghai, the country’s wine capital; Shenzhen, the boom town bordering (…)

  15. Vineyards and sunrise

    The Impact of Sustainability on the Vine and Wine Sector

    Vidéo - January 28, 2025

    Click here to watch the video Gatekeepers – monopolies, importers and retailers – are increasingly insisting on robust sustainable policies from their suppliers. This panel discussion will explore their expectations and how to meet them. Fanny Barthelemy – Founder (…)

  16. Portrait of Alessandra Montagne, a brazilian chef

    Alessandra Montagne, the virtuoso chef offering sunny Brazilian cuisine in Paris

    Article - January 28, 2025

    Were there any key factors in your life that led to your love of cooking? I grew up on a farm in Brazil, around a wooden fireplace that was lit from five in the morning until bedtime. (…)

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