Auteure : Laura Catena, médecin, autrice et viticultrice argentine de quatrième génération La méfiance des consommateurs envers le marketing écologique n’a rien d’étonnant. Ceux qui aiment le vin ou les spiritueux recherchent avant tout une boisson authentique, (…)
About the episode Sustainability is a fairly recent concept, first defined in 1897 by the United Nations as, “meeting the needs of the present without compromising the ability of future generations to meet their own needs.” Sustainability (…)
As the world evolves at breakneck speed, uncertainties spark innovation across industries — and the U.S. alcohol sector is no exception. In 2023, even as economic headwinds pushed many traditional segments to the brink, a surprising resilience (…)
Published by Natalie Wang, Editor at Vino Joy News Until recently, wineries and producers looking to expand into China have focused their efforts on just four cities: Shanghai, the country’s wine capital; Shenzhen, the boom town bordering (…)
Click here to watch the video Gatekeepers – monopolies, importers and retailers – are increasingly insisting on robust sustainable policies from their suppliers. This panel discussion will explore their expectations and how to meet them. Fanny Barthelemy – Founder (…)
Were there any key factors in your life that led to your love of cooking? I grew up on a farm in Brazil, around a wooden fireplace that was lit from five in the morning until bedtime. (…)
«Three years ago, I had the idea of creating this wine range. I really liked the tradition of Georgian wines. They were the first to make wine, unknowingly, 8,000 years ago. My idea was to reinvent the (…)
Click here to watch the video Marie Mascré – CO-Founder & CEO of SoWine
Introduction It is the bottle, the very first layer in direct contact with the product and the one consumers interact with, that gets all the attention. But as we look at wine (packaging) from an environmental standpoint, (…)
Click here to watch the video Nadine McCallion – Associate Sales & Buying Director at Guy Anderson Wines Miles Beale – Chief Executive of the Wine and Spirit Trade Association Andrew Catchpole – Editor at Harpers Wine & Spirit Justin Liddle – Managing (…)
Click here to watch the video FirstPour, the world’s leading wine social media agency, has teamed up with top international drinks communicators to create an expert panel. Hear from journalists, TV presenters, influencers and bloggers – each (…)
A packaging and serving system designed to store wine in the best possible conditions, taps offer a practical solution for restaurateurs and all types of services. The new-generation kegs are light and airtight and are usually made (…)
Impressive figures The new advertising campaign ‘Multiple par essence’ (or Diverse by Nature) recently launched by the Armagnac marketing bureau (BNIA) is designed in a graphic pop art style with straplines that get straight to the point. (…)
Amidst the extensive and booming array of no-low drinks, a new generation of tipples is all-set to become a game-changer. Functional drinks, which have come straight across the Pond from the United States, are offering new flavours (…)
You may not know this but on 30 December 2015 a silent, stealth revolution quietly took the French wine world by storm. Law number 2015-1903 was a game-changer in terms of “management of wine production potential” in (…)
Click here to watch the video Alexandre Vingtier – Global Spirits Consultant at Cognac Remi Landier
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