Discover the season 3 of our Podcast « Voice of the Industry »
Recorded in Paris during Wine Paris 2026 last February, our new podcast series brings together leading voices from across the wine and spirits industry.
Hosted by our partner Anne Burchett, wine marketing and communications specialist, this new season features conversations with experts and professionals on the key issues shaping the sector today. All episodes are available in both English and French..
For the first time, we are also introducing AI transcription to make the series more accessible, helping a wider audience engage with expert insights and join the growing VOICE community.
Also available on Deezer et Spotify
Our host
• Anne Burchett: Wine marketing and communication specialist
Our guests
• Luke Tegner: Head of Consulting at IWSR
As Head of Consulting at IWSR, Luke is a beverage alcohol consultant with 30 years of experience in the drinks industry. He has expertise in developing business strategy; brand marketing; product development; B2C customer insight; and international B2B commercial relationship management.
• Richard Siddle: Editor in chief at The Buyer
Richard Siddle is an award-winning campaigning business editor with wide experience working across multiple sectors including grocery retail, the convenience sector, computing and travel.
He has though become firmly established in the wine and spirits industry first as editor of Harpers Wine & Spirit and then from 2006 when he co-founded The Buyer, an editorial online platform aimed at getting under the bonnet of the drinks industry and helping producers, buyers, importers, retailers and restaurants better understand their business needs and how they can most help each other.
He is firmly focused on discovering and exploring the latest consumer and business trends that are going to have the most impact on the premium drinks industry.
About the episode
In an industry saturated with figures, forecasts and fast conclusions, this episode takes a step back to ask a more fundamental question: what do we really do with data?
Through a frank and thought-provoking exchange, it explores the gap between information and interpretation, and the extent to which numbers can illuminate, distort or even constrain strategic thinking.
Beyond consumer research and market tracking, the conversation challenges the narratives that shape perception across the wine and spirits sector — and the tendency to confuse visibility with understanding…
Discover the full Season 3 of the VOICE of the Industry podcast:
Deezer and Spotify
