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SEASON 3 – Episode 4: Understanding the Wine Crisis: Insights from Italy and France

Audio - June 26, 2026

VOICE is our new media platform, created to fill a gap in the wine and spirits media landscape.
It is a collaborative space where industry leaders share stories, perspectives and insights drawn from their expertise and experience.

All articles, quarterly magazines, podcasts and other editorial content are available free of charge, with simple registration to access the platform.

VOICE is your platform. Your stories. Your voice.

Discover the season 3 of our Podcast « Voice of the Industry »

Recorded in Paris during Wine Paris 2026 last February, our new podcast series brings together leading voices from across the wine and spirits industry.
Hosted by our partner Anne Burchett, wine marketing and communications specialist, this new season features conversations with experts and professionals on the key issues shaping the sector today.

All episodes are available in both English and French.

For the first time, we are also introducing AI transcription to make the series more accessible, helping a wider audience engage with expert insights and join the growing VOICE community.

Also available on Deezer & Spotify

About the episode

This episode examines the collapse in domestic consumption, the limits of export as a safety valve, and the deeper structural shifts unsettling one of the world’s oldest wine cultures. From changing lifestyles and health-driven moderation to the fragility of traditional markets, it lays out why this downturn is more than a passing correction.

The discussion also explores what resilience may now require: sharper market intelligence, stronger commercial relationships, clearer consumer propositions and a more pragmatic approach to growth…

Our host

Anne Burchett – Wine marketing & communications specialist

Our guest

Marzia Varvaglione – Owner at Barvali-Leone 1921 and President of the Comité Européen des Entreprises Vin

Olivier Legrand – Managing Director of Conseil Interprofessional des Vins du Languedoc

Intervenants durant l'épisode 04 de la saison 03 du pocast Voice of the Industry
Available on Deezer & Spotify

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