Wine Origins Alliance Director Jacques-Olivier Pesme: “Progress is possible” on trade barriers

While wine is one of the world’s most ancient and globalized products, its journey from vineyard to glass is still riddled with hidden tolls, bureaucratic mazes and policy blind spots. From opaque tariffs to misleading labels, the global wine trade faces obstacles that are often unknown to the public, but are increasingly costly to producers. Jérémy Campy, editor-in-chief of Voice of the Industry, spoke with Dr. Jacques-Olivier Pesme, executive director of the Wine Origins Alliance (WOA), about the current trade situation and his outlook for the future. Jérémy Campy :Let’s start with the basic...