EU-Mercosur agreement: a strategic opportunity Europe can’t afford to miss

After 25 years of negotiations, the EU-Mercosur agreement stands as one of the most ambitious trade deals ever concluded by the European Union. Its significance goes far beyond tariff reduction. For the spirits sector — a flagship of European agri-food exports — it offers a critical opportunity to expand market access, strengthen protection of geographical indications and foster deeper economic cooperation with four dynamic South American partners: Brazil, Argentina, Paraguay and Uruguay. Yet the long-anticipated signature of the EU-Mercosur trade agreement has been postponed again. For a sect...