Decoding the Eco-Driven Wine Consumer: New U.S. Study Identifies Preferences and Purchasing Patterns

There has been a steady growth of eco-friendly wine sales over the past decade in the U.S. market. Yet even as more and more people are sampling and switching to wines that include certified sustainable, organic, biodynamic, regenerative and lightweight, we know very little about what’s driving this consumer trend. There have been virtually no studies that have deeply analysed which aspects of eco-friendly wines are most important to consumers, and how the industry should market them. With this in mind, Wine Market Council (WMC), a non-profit wine consumer research firm headquartered in Napa V...