One Voice 1: Rafael del Rey

Why the global bulk wine trade matters more than ever Wine trade in bulk represents more than one-third of total exports by volume, while accounting for only 7% of total revenues. Yet in a world of rising competition and economic uncertainty, this segment of the market is outperforming most other wine categories. What explains this stronger performance? Who are the key players in the sector? And above all, why has the bulk wine trade become more relevant than ever? In the 12 months up to June 2025, global shipments of wine in containers exceeding 10 litres (“bulk wine”) reached 33 million hect...