SEASON 2 – Episode 3: Wine & Spirits Consumption, On-Trade vs. Off-Trade
About the episode
- On-Trade (bars, restaurants, hotels): Consumers seek premium experiences, curated selections, and social connection. High-end cocktails, wine
pairings, and exclusive spirits are thriving. Key post-pandemic trends include experiential drinking, mixology, and sustainability. - Off-Trade (retail, supermarkets, e-commerce): Growth is driven by convenience, price-consciousness, and at-home consumption, especially via e-commerce and DTC models. RTDs, craft spirits, and private-label wines are popular, with digital platforms playing a growing role in consumer choice.
Our Host
- Nimmi Malhotra – Wine and Spirits Communicator
Our Guests
- Jim Barbeau – Director, Thailand Wine Connections
- Morten Fillipsen – Global Head of Commerce, VIVINO
- Benjamin Hasko – MW & MS, Beverage Director, Cloudstreet Group
The editorial team advises you
Article -
October 9, 2025
Europe’s Wine and Spirits Market in Transformation, According to Circana’s Silent Revolution of Beverages Study
SEASON 2 – Episode 1: Gen Z Alcohol Consumption Trends: Insights & Innovation
SEASON 1 – Episode 3: Beyond the Wine List: The Evolving Role of Sommeliers
