Armagnac Makes a Comeback

Impressive figures The new advertising campaign ‘Multiple par essence’ (or Diverse by Nature) recently launched by the Armagnac marketing bureau (BNIA) is designed in a graphic pop art style with straplines that get straight to the point. Three impactful visuals focus on three themes – a unique production process; a variety of drinking styles; and a place in the cocktail world. “We wanted to show how multifaceted Armagnac is by reinventing and modernising its old-fashioned image”, explains Maeva Vidonne, head of communications and promotion for the marketing board who is working on the revival...