SPIRITS INDUSTRY
Impressive figures The new advertising campaign ‘Multiple par essence’ (or Diverse by Nature) recently launched by the Armagnac marketing bureau (BNIA) is designed in a graphic pop art style with straplines that get straight to the (…)
BUSINESS, NO LOW
Amidst the extensive and booming array of no-low drinks, a new generation of tipples is all-set to become a game-changer. Functional drinks, which have come straight across the Pond from the United States, are offering new (…)
PORTRAIT, SPIRITS INDUSTRY
Why did you create the Bar Nouveau? We – Sara and I – have been working for a while with a friend called Rémy [Savage] whose aim was to open bars based on architectural movements. We made (…)
SUSTAINABILITY
You may not know this but on 30 December 2015 a silent, stealth revolution quietly took the French wine world by storm. Law number 2015-1903 was a game-changer in terms of “management of wine production potential” (…)
TRENDS
The whiskey market in Korea has steadily declined over the past 20 years, but in 2021, it has shown a dramatic turnaround and has started to grow again, driven by the increase in highball consumption among people (…)
SUSTAINABILITY
Welcome to the Vinexposium podcast: Wines of the future. Where do we come from? Where are we now? Where are we going? Influential figures from the world of wine take turns at the microphone of French wine (…)
FOOD
What was it about your childhood and career that inspired your love of cooking? My cooking is the meeting of France and Lebanon. First and foremost, to say thank you to my mother, who gave me the (…)
CULTURE, NO LOW
The range is now brimming with recipes full of ideas, techniques and flavours, the likes of which have never been seen before. There are now alcohol-free versions of many spirits, but also innovative concoctions and even drinks (…)
