How Aldi France keeps its wines affordable without sacrificing quality

In a market defined by rising costs, Aldi’s shelves tell a different story. Between back-to-back tastings, Roger Anthony, the retailer’s senior BWS buyer in France, reveals with disarming clarity the tactics that keep its bottles budget-friendly. Aldi France’s wine department has made headlines over the past few months, and it’s not for a shiny new label or tasty new blend. With tensions running high in the country’s wine industry, the discounter has come under fire for its pricing policy. Yet Roger Anthony, the retailer’s senior BWS buyer in France, brushes off the controversy as he reasserts...