Five ways demographics shape alcohol consumption

Several financial institutions, including Rabobank and BMO Capital Markets, have recently released reports on the state of the alcohol and wine markets. The most wide-ranging of these, Barclays Investment Bank’s Future of Global Alcohol, was produced for its private clients and is not publicly available. Areni spoke with Laurence Whyatt, a lead author of the report who is also head of European Beverages Equity Research at Barclays. An incisive analyst and communicator, Whyatt outlined five ways that demographics shape global alcohol consumption. 1. Demographics are destiny Barclays Bank has be...