SEASON 2 – Episode 1: Gen Z Alcohol Consumption Trends: Insights & Innovation
Our new podcast series was recorded in Singapore during Vinexpo Asia last May. Hosted by our partner Nimmi Malhotra, wine and marketing communicator, the series brings together industry experts and professionals with a special focus on the Southeast Asian markets. Discover our brand-new season — the first episode is available now!
About the episode
Gen Z is reshaping the beverage industry with a focus on mindful drinking, premium experiences, and health-conscious choices. While overall consumption is lower, this generation favours low- or no-alcohol drinks, craft products, and sustainable brands. Digital engagement and wellness-driven lifestyles influence purchasing behaviour. Key innovations include alcohol-free spirits, functional drinks (with adaptogens or CBD), and AI-personalised experiences. Authenticity, sustainability, and inclusivity are key drivers of brand loyalty.
The host
Nimmi Malhotra – Wine and Spirits Communicator
The guests
• Bella Jaenkaew – Head Sommelier, JAAN
• Gerald Lu – Wine Bar Owner, PRAELLUM
• Richard Hemming MW – CEO, AUSTRIAN WINE MARKETING BOARD
The podcast is available on Deezer and Spotify.
The editorial team advises you
Europe’s Wine and Spirits Market in Transformation, According to Circana’s Silent Revolution of Beverages Study
SEASON 1 – Episode 3: Beyond the Wine List: The Evolving Role of Sommeliers
SEASON 1 – Episode 2: The Moderation Debate: Industry, Policy & Consumer Perception
