Wine labelling for the digital age

The alcohol beverage industry is at a crossroads when it comes to labelling. Traditional wine labels lack the physical space to address growing consumer, regulatory and business demand for greater product information. Amid rising consumer interest in sustainability and transparency, electronic labelling has become the logical solution for wine companies to provide tech-savvy shoppers with clear, easy and instant access to detailed product insights. E-labelling also allows the companies to share consumer-focused details, such as food pairings, reviews and insights into their heritage and crafts...