Tariff turbulence: How wine businesses have survived the 2025 U.S. storm

After threats of rates as high as 200%, the August 7 implementation of 15% tariffs on European and New Zealand wines, alongside the existing baseline of 10% for Australia, Argentina and Chile, almost felt like a relief to many exporters. It certainly put an end to months of speculation and deep incertitude. “The most challenging thing this year with the tariffs was all the unpredictability that began last spring,” says Nicolas Boissonneau, who runs the family-owned Vignobles Boissonneau in the Entre-Deux-Mers region. Months of uncertainty left the industry in limbo. Importers froze programmes...