Sunshine in a glass — How Florida has become a strategic hub for wine and spirits

In addition to its growing population and tourism attraction, Florida stands out as perhaps the most dynamic U.S. regional market for wine and spirits. But it also embodies the forces of resilience that can offer lessons for others in a volatile context. Like in markets elsewhere, the U.S. wine and spirits sector is facing a triple threat of inflation, shifting consumer behaviour and global supply disruptions. But in this challenging context, Florida has emerged as one of the industry’s most dynamic regional markets, offering key insights for the rest of the country — and beyond. Combining rec...