Wine tourism, from nice-to-have to must-have

With rising profitability, evolving visitor trends and a growing focus on sustainability, wine tourism is becoming a strategic pillar for wine regions worldwide. Wine tourism is no longer a niche pursuit. For producers and wine regions, it has become one of the most effective ways to grow revenue, engage consumers and strengthen regional economies. For travellers, it offers far more than tastings. It is an invitation into the culture, climate and craft behind the wine. Across the Great Wine Capitals Global Network (GWC), which links 11 world-renowned wine cities, wine tourism is being redefine...