The drinks industry is committed to moderation — and it’s working

Across the wine and spirits value chain, the private sector has taken significant steps to ensure responsible drinking and moderation. It’s the right thing to do, and ultimately good business practice. Drinking in moderation is part of a balanced, healthy lifestyle. Most adults who choose to drink already do so responsibly. Progress over the past decade shows that when adults have the necessary information and freedom to choose to drink in moderation, it is pivotal to the World Health Organisation’s global strategy to reduce the harmful use of alcohol. In the decade since this strategy was lau...