SEASON 2 – Episode 1 : Gen Z Alcohol Consumption Trends: Insights & Innovation
Our new podcast series was recorded in Singapore during Vinexpo Asia last May. Hosted by our partner Nimmi Malhotra, wine and marketing communicator, the series brings together industry experts and professionals with a special focus on the Southeast Asian markets. Discover our brand-new season — the first episode is available now!Uniquement en anglais
SEASON 2 – Episode 1 : Gen Z Alcohol Consumption Trends: Insights & Innovation
About the episode:
Gen Z is reshaping the beverage industry with a focus on mindful drinking, premium experiences, and health-conscious choices. While overall consumption is lower, this generation favours low- or no-alcohol drinks, craft products, and sustainable brands. Digital engagement and wellness-driven lifestyles influence purchasing behaviour. Key innovations include alcohol-free spirits, functional drinks (with adaptogens or CBD), and AI-personalised experiences. Authenticity, sustainability, and inclusivity are key drivers of brand loyalty.
Available on Deezer and Spotify
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