BE SPIRITS
Be Spirits: the international meeting point for the spirits business
Raising spirits and raising the bar for spirits business. After years of exponential growth, Be Spirits has become international trade event in its own right. Having outgrown its roots within Wine Paris, it now stands apart as a dedicated space for the global spirits, alcohol and beverage industry.
A special meeting place for importers, distributors, retailers, HORECA buyers, and on-trade professionals. Here, they can find a mix of well-known brands, craft producers, and new players in spirits.
Each event is carefully curated with Vinexposium’s consistent trade-first, experience-driven DNA to cater to local market demand in the region. From France’s longest pop-up bar in Paris, to a more targeted prestige showcase in Asia, Be Spirits connects key players in the market and spotlights regional strengths.
Discover new trends with local flavors. Meet distillers and brewers from all over the world. Learn what is driving growth in spirit drinks, mixology, and hospitality worldwide.
Be Spirits Paris: Pioneering both the international wine world & spirits scene
Be Spirits Paris is successful because of the creative energy of Wine Paris. It has a long history of exploring new ideas in both spirits and wine. This new format focuses on teamwork, connection, and creativity. It features international brands of drinks. This includes spirits, beer, sake, cider, ready-to-drink options, and low-alcohol drinks. All of these are available in one place.
Whilst the Craft Pavilion is open for HORECA buyers to find their next hard cider, best-in-class mixologists are exploring new cocktail ideas at the Infinite bar. Meanwhile, the Speakeasy hosts a full programme of workshops, tastings and discussion across all three days.
Whether you’re looking to visit or become an exhibitor, step into a vibrant hub of discovery to mix up new concoctions. Discover Be Spirits Paris.
Be Spirits Miami: cocktail trends, premium spirits experiences & rtd drinks take centre stage
Be Spirits Miami is a curated space for those shaping the future of cocktail culture and premium hospitality. Here, the spotlight is on innovative mixology, elevated RTDs, and limited-edition offerings to reflect a growing demand for exclusivity and refinement.
Where bar-forward thinking meets market opportunity, Be Spirits Miami connects influential buyers from across the region with a global portfolio of pioneering producers.
With tailored business matching, focused pavilions, and Quick Talks, the event inspires creative collaborations amongst importers, retailers, trade professionals, and duty-free buyers.
A sophisticated showcase for those seeking the next wave of excellence in craft and alternative spirits.
Be Spirits Hong Kong – Building brand legacy in an ever-evolving spirits industry
In one of the world’s fastest-growing markets, Be Spirits Hong Kong is about building long-lasting partnerships that tell a story. Across spirits, beer, cider, sake and more, the focus is on curating meaningful connections between brands with a strong identity and the trade professionals who can continue to build their legacy.
Rooted in a tradition of high-quality gifting and prestige markets, Be Spirits Hong Kong looks to nurture the next generation of premium spirits.
Set in the trusted trade environment of Hong Kong without import duties, the event is a strategic meeting point for new and established brands to connect with Asia’s most influential buyers.
Be Spirits at Vinexpo India – diversifying across dark spirits, alcohol-free alternatives and more…
Be Spirits at Vinexpo India connects the global spirits community to one of the world’s most dynamic markets. As regulations ease and imports diversify, India is becoming a key destination for international sourcing and long-term commercial partnerships.
This country-level event focuses on locally popular spirits like whisky and rum. From small craft distillers to major producers, explore new premium options for RTDs, no/low alcohol spirits, and experimental mixology.
Be Spirits at Vinexpo India is your gateway to growth in a rapidly expanding market.
Frequently asked questions
How is Be Spirits different in every region?
As Be Spirits expands beyond Paris, into Asia, India, and the Americas, it carries Vinexposium’s consistent trade-first, experience-driven DNA. Each tailored edition connects with local buyers and showcases regional strengths, while maintaining high standards in experiential quality, targeted networking, and category diversity.
Whilst Be Spirits Paris acts as a launchpad with a comprehensive catalogue of beverages from around the globe, the Be Spirits Miami focuses more on experiential consumption. Be Spirits Hong Kong is another standalone event highlighting premium, prestige spirits from the region. Meanwhile, Be Spirits within Vinexpo India is part of a country-level event looking at diversifying for a new and exciting marketplace.
Speak to a sales representative to identify the right event for you to visit or become an exhibitor.
What makes low-alcohol drinks popular today?
Low-alcohol drinks are becoming increasingly popular as consumers seek healthier, more balanced lifestyles. Younger generations, in particular, are embracing mindful drinking habits to align with fitness, productivity, and self-care goals.
The sober-curious trend is growing. There are more options available, better taste, and sleek product designs. Low or no alcohol drinks are now seen as sophisticated, enjoyable choices in today’s evolving drink culture and no longer a compromise.
Some of the best cider, beer and popular spirits brands in the market are those who are developing functional blends. Broadening their target audience by appealing to the more health-conscious consumer. These aspirational products offering health benefits allow drinkers to continue to enjoy the same experiences, flavours and social events, whilst supplementing their fitness regime.