BE NO
the trade event for no-alcohol drinks

The no-alcohol segment is experiencing rapid growth, fuelled by demand for more mindful drinking and the pursuit of flavour without compromise. From alcohol-free beers and de-alcoholised wines to zero-proof spirits and non-alcoholic cocktails, innovation continues to surprise both professionals and consumers.

With Be No, Vinexposium has created a dedicated platform to bring together all stakeholders in this fast-evolving market. It’s the go-to place where future perspectives for the category take shape.

Explore Be No at Wine Paris, Be No Vinexpo Asia, and Be No Vinexpo Americas to discover the future of alcohol-free beverages and meet the decision-makers shaping this dynamic category.

Affiche du salon Be No, bleu et jaune vec des verres de cocktails et de jus de fruits

What is Be No ?

Be No is Vinexposium’s trade event fully dedicated to no-alcohol alternatives. It brings together producers, distributors, importers and buyers to explore market trends and innovation.

More than just an exhibition area, Be No offers a true business and inspiration platform, with:

  • Exclusive tastings
  • Expert panels
  • Mixology demonstrations
  • High-value business meetings

Exhibitors benefit from strategic visibility to present their innovations, while visitors gain a full overview of the most cutting-edge no-alcohol products on the market.

Main Categories of No-Alcohol Drinks Showcased at Be No

3 bouteilles de vins jaune

De-alcoholised and No-Alcohol Wines

No-alcohol wines are gaining popularity, thanks to dealcoholisation techniques that preserve grape variety aromas and identity. At Be No, visitors can explore top references - from established houses to emerging producers - and international innovations reshaping the tasting experience.

Alcohol-Free Beers

Well-integrated into drinking habits, alcohol-free beers continue to grow, offering increasingly diverse profiles: lagers, IPAs beers, dark ales, and bold craft options. Be No highlights brewers' creativity and the rising demand for beers that combine enjoyment with wellbeing.

Zero-Proof Spirits & Alternative Aperitifs

Alcohol-free spirits inspired by gin, rum or bitters allow for refined, inclusive cocktails. These products deliver a premium experience for consumers looking for social enjoyment without constraints.

Non-Alcoholic Cocktails

Non-alcoholic cocktails are attracting a younger audience, focused on taste and wellbeing. At Be No, mixologists and brands present bold creations that reinvent the aperitif experience in a festive, creative spirit.

CBD Beverages

Innovative and on-trend, CBD-infused drinks also have their place at Be No. Combining flavour, relaxation, and curiosity, they appeal to a discovery-driven audience. Visitors can test new recipes and engage directly with producers.

Why Is the No Category Gaining Ground

According to IWSR market research, the no-alcohol segment is growing by +10% in value per year through 2028, confirming its long-term potential. 

Meets growing demand for mindful consumption 

Offers premium, high-quality alternatives 

Supports festive moments without restrictions

Aligns with health and wellness trends

Business Opportunities at Be No

For exhibitors:

✔ Generate qualified leads with retail, on-trade, GTR, and e-commerce buyers

✔ Showcase your brand to global decision-makers shaping future portfolios

✔ Access targeted networking and pre-arranged business meetings

✔ Launch new products and highlight your sustainability commitments

For visitors:

✔ Explore complete ranges of no wine, spirits, beer, and cocktails 

✔ Gain exclusive insights on consumer preferences, sober-curious trends, and regulatory shifts 

✔ Optimise your sourcing through a personalised journey and B2B matchmaking services 

✔ Identify standout products aligned with wellness and lifestyle trends

Key Dates Not to Miss

Be No Wine Paris 2026 9- 11 Feb 2026

Be No at Wine Paris

The flagship European event for connecting with the category’s key players

Each event offers a unique platform to track trends, expand your offer, and tap into fast-growing global demand.

No is no longer a niche – it’s a strategic market. With Be No, Vinexposium provides professionals with a must-attend platform to explore international innovation and unlock real business potential.

Whether you’re a producer, distributor, or buyer – Be No deserves a place in your calendar.

FAQ – No-Alcohol Drinks

What licence is required to sell no alcohol drinks?

No licence is needed to sell alcohol-free drinks in most cases. However, some categories (like fermented beverages or those containing CBD) may require specific declarations. 

What are the legal obligations when selling no-alcohol products?

These beverages must comply with rules regarding labelling, traceability, and hygiene standards.

What is the most popular alcohol-free drink in France?

According to current trends, alcohol-free beer remains the most consumed option, followed closely by non-alcoholic cocktails.