The no-alcohol segment is experiencing rapid growth, fuelled by demand for more mindful drinking and the pursuit of flavour without compromise. From alcohol-free beers and de-alcoholised wines to zero-proof spirits and non-alcoholic cocktails, innovation continues to surprise both professionals and consumers.
With Be No, Vinexposium has created a dedicated platform to bring together all stakeholders in this fast-evolving market. It’s the go-to place where future perspectives for the category take shape.
Explore Be No at Wine Paris, Be No Vinexpo Asia, and Be No Vinexpo Americas to discover the future of alcohol-free beverages and meet the decision-makers shaping this dynamic category.
Be No is Vinexposium’s trade event fully dedicated to no-alcohol alternatives. It brings together producers, distributors, importers and buyers to explore market trends and innovation.
More than just an exhibition area, Be No offers a true business and inspiration platform, with:
Exhibitors benefit from strategic visibility to present their innovations, while visitors gain a full overview of the most cutting-edge no-alcohol products on the market.
No-alcohol wines are gaining popularity, thanks to dealcoholisation techniques that preserve grape variety aromas and identity. At Be No, visitors can explore top references - from established houses to emerging producers - and international innovations reshaping the tasting experience.
Well-integrated into drinking habits, alcohol-free beers continue to grow, offering increasingly diverse profiles: lagers, IPAs beers, dark ales, and bold craft options. Be No highlights brewers' creativity and the rising demand for beers that combine enjoyment with wellbeing.
Alcohol-free spirits inspired by gin, rum or bitters allow for refined, inclusive cocktails. These products deliver a premium experience for consumers looking for social enjoyment without constraints.
Non-alcoholic cocktails are attracting a younger audience, focused on taste and wellbeing. At Be No, mixologists and brands present bold creations that reinvent the aperitif experience in a festive, creative spirit.
Innovative and on-trend, CBD-infused drinks also have their place at Be No. Combining flavour, relaxation, and curiosity, they appeal to a discovery-driven audience. Visitors can test new recipes and engage directly with producers.
According to IWSR market research, the no-alcohol segment is growing by +10% in value per year through 2028, confirming its long-term potential.
Meets growing demand for mindful consumption
Offers premium, high-quality alternatives
Supports festive moments without restrictions
Aligns with health and wellness trends
For exhibitors:
✔ Generate qualified leads with retail, on-trade, GTR, and e-commerce buyers
✔ Showcase your brand to global decision-makers shaping future portfolios
✔ Access targeted networking and pre-arranged business meetings
✔ Launch new products and highlight your sustainability commitments
For visitors:
✔ Explore complete ranges of no wine, spirits, beer, and cocktails
✔ Gain exclusive insights on consumer preferences, sober-curious trends, and regulatory shifts
✔ Optimise your sourcing through a personalised journey and B2B matchmaking services
✔ Identify standout products aligned with wellness and lifestyle trends
The flagship European event for connecting with the category’s key players
A springboard to grow your footprint in one of the world’s most vibrant markets
The gateway to North America, a leading hub for no-alcohol innovation
Each event offers a unique platform to track trends, expand your offer, and tap into fast-growing global demand.
No is no longer a niche – it’s a strategic market. With Be No, Vinexposium provides professionals with a must-attend platform to explore international innovation and unlock real business potential.
Whether you’re a producer, distributor, or buyer – Be No deserves a place in your calendar.
No licence is needed to sell alcohol-free drinks in most cases. However, some categories (like fermented beverages or those containing CBD) may require specific declarations.
These beverages must comply with rules regarding labelling, traceability, and hygiene standards.
According to current trends, alcohol-free beer remains the most consumed option, followed closely by non-alcoholic cocktails.
