Wine Tourism, a strategic asset for the whole industry

The Wine industry is facing multiple challenges, including lower consumption, over production and broader economic pressures. Wine tourism offers a multi-faceted way forward. The cellar door is so much more than just another sales channel. Wine sales are important, as are higher margins from direct sales, but they are only part of the potential of tourism for winemakers, and for the wider industry. Yes, you are able to introduce your wine directly to clients away from the noise of competing wines, but it’s also a strategic opportunity to expand a brand, and communicate your winery’s philosophy...