Why China’s Non-Alcoholic Wine growth is different

As Gen Z social and wellness trends drive non-alcoholic wine’s popularity across Europe and North America, China is seeing its own boom for more business-related reasons. We are told that Gen Z consumers in the West are limiting their alcoholic drinks to improve their health and wellness, opting to sip low- and non-alcoholic wines at bars and restaurants. But the trend is unfolding in a different setting in China, seen most of all in boardrooms and banquet halls. Here, non-alcoholic wine isn’t solely about wellness — it’s about necessity, reflecting a distinctly Chinese style of consumption. F...