SEASON 2 – Episode 4 : Why Premium Spirits Are the Most Resilient Categories
About the episode
Premium spirits remain among the most resilient segments in the beverage industry, and here’s why:
- Affluent Consumer Behaviour – For high-net-worth individuals, premium spirits are lifestyle statements, not luxury indulgences.
- Collectibility & Investment – Rare whiskies, vintage Armagnacs, and limited editions are seen as appreciating assets.
- Brand Prestige & Craftsmanship – Heritage and artisanal quality foster loyalty and reduce price sensitivity.
- Global Demand & Scarcity – Limited supply and strong demand in luxury markets (Asia, Middle East, LATAM) fuel growth.
- Digital & DTC Expansion – E-commerce strengthens brand-consumer relationships through curated and exclusive experiences.
- Resilient Hospitality Sector – Premium spirits remain essential in luxury venues due to strong margins and experience-driven consumption.
Our Host
- Nimmi Malhotra – Wine and Spirits Communicator
Our Guests
- Diego Lanza – Head of Spirits, CLUB BATARD
- Matthew Ferguson-Steward – Managing Director, SPUN Spirits
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