About the episode Premium spirits remain among the most resilient segments in the beverage industry, and here’s why: Affluent Consumer Behaviour – For high-net-worth individuals, premium spirits are lifestyle statements, not luxury indulgences. Collectibility & Investment – Rare whiskies, vintage Armagnacs, and limited editions are seen as appreciating assets. Brand Prestige & Craftsmanship – Heritage and artisanal quality foster loyalty and reduce price sensitivity. Global Demand & Scarcity – Limited supply and strong demand in luxury markets (Asia, Middle East, LATAM) fuel growth...
SEASON 2 – Episode 4 : Why Premium Spirits Are the Most Resilient Categories
