By Jérémy Campy – Do You Speak Wine According to Circana’s Silent Revolution of Beverages analysis, which draws on consumer panel data and sentiment insights across Europe, the continent’s out-of-home drinks market reached €157 billion in the year to June 2025. Cafés, restaurants, pubs and bars served an astonishing 50 billion beverages. Yet behind these impressive figures lies a deeper shift: alcohol is losing ground, while moderation and innovation are fuelling growth. Alcohol in decline, moderation on the rise The numbers tell a sobering story. Across Europe, alcohol consumption in foodserv...
Europe’s Wine and Spirits Market in Transformation, According to Circana’s Silent Revolution of Beverages Study
Europe’s drinks landscape is undergoing a transformation that would have been almost unthinkable a decade ago. Once dominated by traditions of wine, beer, and spirits, the market is now being redrawn by health-conscious consumers, digital culture, and new ideas about what it means to enjoy a drink.
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October 9, 2025
