A clear path forward for the spirits industry

The sector must keep investing in spirits tourism, while doubling down on innovation and sustainability throughout the value chain. When I speak with my members and experience their hospitality, I see energy and innovation driving our sector forward. Visits to distilleries are growing. The welcome centres in Scotland’s distillery regions now welcome more than two million visitors a year. I was one of those visitors. I saw firsthand how Scottish whisky’s unique character comes from its centuries-old craft, local ingredients and climate — and how each step of the distilling process brings those...