Wine education is failing the industry — and how to change that

Too long trapped in rigid hierarchies and outdated notions of objectivity, wine education must serve the interest of the public and the industry. This is a teaching moment indeed. Wine is one of the world’s most culturally rich, emotionally resonant traditions. It connects people and place like few earthly things can. Yet the wine industry finds itself on the edge of a precipice. Declining consumption, shifting demographics, climate chaos and fierce competition from spirits and non-alcoholic alternatives all call wine’s future into question. External forces aren’t the only culprits...