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Teaching Leadership for the Future

What knowledge and practices are essential to today's beverage industry leaders? As the culture around spirit and beverages undergoes a transformative shift, aligning to the new priorities of people and adapting to global challenges, learning and education are paramount.
Vidéo - January 28, 2025
Click here to watch the video Introduction Jack Muirhead is the manager of MAD Academy, a Copenhagen-based education programme for beverage professionals and the greater hospitality industry. In this enlightening talk, he will introduce the MAD Academy and its programs and explore how education in the hospitality industry is pivotal for catalysing change within the broader food system. Jack will share insights into how the Academy’s curriculum and faculty guide over 800 alumni worldwide in effecting positive change in their businesses and communities. From the importance of understanding...
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