Buyers unfiltered: What it actually takes to get on the list in 2025

In 2025, getting listed in the U.S. market means more than a great wine – producers need a compelling story, clear logistics and the emotional intelligence to connect. Make it easy to say yes Across the United States, from coast to coast, buyers reveal what truly makes a wine stand out – and what to avoid when pitching them your next best bottle. Getting a wine listed isn’t what it used to be. The old playbook — price sheets, medals and a decent story — no longer guarantees a spot. In a crowded, competitive marketplace shaped by shifting consumer expectations, tight margins and evolving drinki...