Visibility & Communication

Creation and management of a dedicated advertising campaign: pre-show distribution strategy, definition of the professional audience (industry sector, job function, seniority, company size, geographic area), creation of visuals and copy, and setup of a lead generation form (Lead Gen Form).

Divino can also target people who have shown an interest in Wine Paris on the platform (searches, pages and content related to the event), in order to reach visitors already engaged in preparing for the show. Divino creates the visuals and copy in your brand colours, in several variants tested through A/B testing, and set up a lead generation form integrated within LinkedIn. A retargeting phase allows the team to re-engage visitors to your website and people who have already interacted with your ads, turning interest into appointments at your stand. The campaign is launched ahead of the show and continuously optimised based on performance. A detailed report and qualified leads are delivered at the end.

Included: Creation and distribution of the advertising — €280 for visual creation and copywriting — €380 in fees (strategy, setup, optimisation, reporting)

Not included: Media budget (between €500 and €1,000 for maximum visibility)

Please note: the product is managed by the communication agency Divino. The service is not provided by Vinexposium.