Florida Drinks — How the dynamic and diverse U.S. State is helping to reinvent Wine and Spirits markets in the face of changing habits and global disruptions.

As the world evolves at breakneck speed, uncertainties spark innovation across industries — and the U.S. alcohol sector is no exception. In 2023, even as economic headwinds pushed many traditional segments to the brink, a surprising resilience emerged. Nowhere is this transformation more evident than in Florida: a vibrant and sun-drenched crossroads of cultures and consumption that is helping to redefine a market in flux by seamlessly blending tradition with bold new ideas. Nationwide, declining figures in classic categories have nudged consumers toward novel experiences. Ready-to-drink bevera...