Why China’s Next Wine Boom Won’t Happen Where You’d Expect

Published by Natalie Wang, Editor at Vino Joy News Until recently, wineries and producers looking to expand into China have focused their efforts on just four cities: Shanghai, the country’s wine capital; Shenzhen, the boom town bordering Hong Kong; Chengdu, the vibrant hub of Southwest China; and Beijing, the Chinese capital. These so-called “first-tier” cities boast massive populations, advanced infrastructure and robust GDPs. Yet growth in these urban powerhouses is becoming increasingly difficult. The market is saturated, competition is intense and the economic climate is shifting. Skyrock...