{"id":44651,"date":"2026-06-12T10:53:34","date_gmt":"2026-06-12T08:53:34","guid":{"rendered":"https:\/\/www.vinexposium.com\/?p=44651"},"modified":"2026-06-12T14:56:24","modified_gmt":"2026-06-12T12:56:24","slug":"season-3-episode-3-inside-systembolaget-how-alcohol-monopolies-work","status":"publish","type":"post","link":"https:\/\/www.vinexposium.com\/en\/actus\/voices\/season-3-episode-3-inside-systembolaget-how-alcohol-monopolies-work\/","title":{"rendered":"SEASON 3 &#8211; Episode 3: Inside Systembolaget, How Alcohol Monopolies Work"},"content":{"rendered":"<p><strong><span lang=\"EN-US\">VOICE<\/span><\/strong><span lang=\"EN-US\"> is our new media platform, created to fill a gap in the wine and spirits media landscape.<br \/>\nIt is a collaborative space where industry leaders share stories, perspectives and insights drawn from their expertise and experience.<\/span><\/p>\n<p><span lang=\"EN-US\">All articles, quarterly magazines, podcasts and other editorial content are available free of charge, with simple registration to access the platform.<\/span><\/p>\n<p><strong><span lang=\"EN-US\">VOICE is your platform. Your stories. Your voice.<\/span><\/strong><\/p>\n<h2><span style=\"color: #84273b; font-size: 0.8em;\"><strong>Discover the season 3 of our Podcast \u00ab Voice of the Industry \u00bb<\/strong><\/span><\/h2>\n<p><span lang=\"EN-US\">Recorded in Paris during <strong>Wine Paris 2026<\/strong> last February, our new podcast series brings together leading voices from across the wine and spirits industry.<br \/>\nHosted by our partner <strong>Anne Burchett<\/strong>, wine marketing and communications specialist, this new season features conversations with experts and professionals on the key issues shaping the sector today.<\/span><\/p>\n<p><span lang=\"EN-US\">All episodes are available in both <strong>English and French<\/strong>.<\/span><\/p>\n<p><span lang=\"EN-US\">For the first time, we are also introducing <strong>AI transcription<\/strong> to make the series more accessible, helping a wider audience engage with expert insights and join the growing <strong>VOICE community<\/strong>.<\/span><\/p>\n<p><iframe loading=\"lazy\" style=\"border-radius: 12px;\" src=\"https:\/\/open.spotify.com\/embed\/episode\/3PeEPpvVlH5joMAugtlzZs?utm_source=generator&amp;si=5f1f1cac542f451c\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-testid=\"embed-iframe\"><\/iframe><\/p>\n<p>Also available on <strong><span style=\"color: #84273b;\"><a style=\"color: #84273b;\" href=\"https:\/\/link.deezer.com\/s\/33wCqrUuZddX2DIKZz08p\" target=\"_blank\" rel=\"noopener\">Deezer<\/a><\/span><\/strong> &amp; <strong><span style=\"color: #84273b;\"><a style=\"color: #84273b;\" href=\"https:\/\/open.spotify.com\/episode\/3PeEPpvVlH5joMAugtlzZs?si=46kpknjJQ9-VGmFAXPtdyA\" target=\"_blank\" rel=\"noopener\">Spotify<\/a><\/span><\/strong><\/p>\n<h2><span style=\"color: #84273b; font-size: 0.8em;\"><strong>About the episode<br \/>\n<\/strong><\/span><\/h2>\n<p style=\"margin: 0cm;\"><span lang=\"EN-US\" style=\"color: black;\">This episode explores how the Swedish monopoly system shapes market access, pricing, competition and consumer behaviour, while also revealing what it means in practical terms for producers looking to enter the market.<\/span><\/p>\n<p>Beyond the mechanics, the conversation highlights how transparency, blind tasting and strict standards can redefine fairness and quality in wine retail.<br \/>\nIt also examines why monopolies may hold a unique power to accelerate sustainability, from lighter bottles to carbon footprint reporting\u2026<\/p>\n<h3><span style=\"color: #84273b;\"><strong>Our host<\/strong><\/span><\/h3>\n<p><strong>Anne Burchett<\/strong> \u2013 Wine marketing &amp; communications specialist<\/p>\n<h3><span style=\"color: #84273b;\"><strong>Our guest<\/strong><\/span><\/h3>\n<p><strong>Ulf Sj\u00f6din MW<\/strong> \u2013 <em><span style=\"font-weight: 400;\">Head of Category Management at Systembolaget<\/span><\/em><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-44646 size-full\" src=\"https:\/\/www.vinexposium.com\/wp-content\/uploads\/2026\/06\/Voice_S03E03_AB_Podcast_BannerIntervenants_849x364.webp\" alt=\"Banni\u00e8re podcast saison 03 Episode 03 Voice of the Industry avec Anne Burchett &amp; Ulf Sj\u00f6din\" width=\"100%\" height=\"auto\" srcset=\"https:\/\/www.vinexposium.com\/wp-content\/uploads\/2026\/06\/Voice_S03E03_AB_Podcast_BannerIntervenants_849x364.webp 849w, https:\/\/www.vinexposium.com\/wp-content\/uploads\/2026\/06\/Voice_S03E03_AB_Podcast_BannerIntervenants_849x364-300x129.webp 300w, https:\/\/www.vinexposium.com\/wp-content\/uploads\/2026\/06\/Voice_S03E03_AB_Podcast_BannerIntervenants_849x364-768x329.webp 768w, https:\/\/www.vinexposium.com\/wp-content\/uploads\/2026\/06\/Voice_S03E03_AB_Podcast_BannerIntervenants_849x364-200x86.webp 200w, https:\/\/www.vinexposium.com\/wp-content\/uploads\/2026\/06\/Voice_S03E03_AB_Podcast_BannerIntervenants_849x364-292x125.webp 292w, https:\/\/www.vinexposium.com\/wp-content\/uploads\/2026\/06\/Voice_S03E03_AB_Podcast_BannerIntervenants_849x364-450x193.webp 450w\" sizes=\"(max-width: 849px) 100vw, 849px\" \/><br \/>\n<strong>Available on <span style=\"color: #84273b;\"><a style=\"color: #84273b;\" href=\"https:\/\/www.deezer.com\/fr\/show\/1001748561?host=0&amp;deferredFl=1\" target=\"_blank\" rel=\"noopener\">Deezer<\/a><\/span><\/strong> &amp; <strong><span style=\"color: #84273b;\"><a style=\"color: #84273b;\" href=\"https:\/\/open.spotify.com\/show\/0c1SaDvHcvdhT08mNteTNx\" target=\"_blank\" rel=\"noopener\">Spotify<\/a><\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>VOICE is our new media platform, created to fill a gap in the wine and spirits media landscape. It is a collaborative space where industry leaders share stories, perspectives and insights drawn from their expertise and experience. (\u2026)<\/p>\n","protected":false},"author":14,"featured_media":44652,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[351],"tags":[],"class_list":["post-44651","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-voices","format-audio"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEASON 3 - Episode 3: Inside Systembolaget, How Alcohol Monopolies Work &#8211; Vinexposium<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vinexposium.com\/en\/actus\/voices\/season-3-episode-3-inside-systembolaget-how-alcohol-monopolies-work\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEASON 3 - Episode 3: Inside Systembolaget, How Alcohol Monopolies Work &#8211; Vinexposium\" \/>\n<meta property=\"og:description\" content=\"VOICE is our new media platform, created to fill a gap in the wine and spirits media landscape. 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