{"id":43317,"date":"2026-01-14T18:20:40","date_gmt":"2026-01-14T17:20:40","guid":{"rendered":"https:\/\/www.vinexposium.com\/?p=43317"},"modified":"2026-04-10T17:26:00","modified_gmt":"2026-04-10T15:26:00","slug":"world-wines-spirits-a-multi-sensory-tour-of-global-icons","status":"publish","type":"post","link":"https:\/\/www.vinexposium.com\/en\/actus\/art-de-vivre\/world-wines-spirits-a-multi-sensory-tour-of-global-icons\/","title":{"rendered":"World wines & spirits: a multi-sensory tour of global icons"},"content":{"rendered":"

From Scotland to Mexico to Japan, immersive estates and distilleries are blending culture, craft and innovation, offering travellers new ways to taste and discover.<\/strong><\/p>\n

Spirits and wine tourism has entered a new chapter. No longer limited to traditional distillery visits or classic cellar tours, today\u2019s experiences combine architecture, gastronomy, technology and culture to offer travellers multi-sensory ways to discover what they drink. Around the world, producers are investing in visitor experiences that highlight craft and terroir, but also innovation, sustainability and personalisation.<\/p>\n

Experiential tourism is reshaping how consumers connect with the bottles they buy. Here is a selection of standout sites where storytelling, place and flavour converge.<\/p>\n

The Macallan distillery, Speyside, Scotland \u2014 a modern cathedral of whisky<\/span><\/strong><\/h2>\n

Designed by Rogers Stirk Harbour + Partners<\/strong>, The Macallan\u2019s striking, turf-covered distillery blends seamlessly into the Speyside landscape. Visitors can explore immersive galleries, production halls and panoramic tasting rooms overlooking Easter Elchies House, the brand\u2019s historic home. The new TimeSpirit dining experience, created with El Celler de Can Roca, pushes the boundaries of whisky-led gastronomy, while the Distillery Bar showcases rare bottlings across an 18-metre whisky wall.<\/p>\n

@themacallan<\/p>\n

\"comptoir<\/p>\n

Credit: Suntory Yamazaki Distillery Tasting Lounge<\/p>\n

Hennessy, Cognac, France \u2014 a river, a cellar, a journey through time<\/span><\/strong><\/h2>\n

In Cognac, visitors begin their Hennessy experience<\/strong> aboard a boat crossing the Charente River before entering high-tech galleries that use augmented reality to reveal the world of eaux-de-vie. The tour includes access to ageing cellars and culminates in an assembly workshop inspired by the work of Hennessy\u2019s Master Blender, giving guests a rare opportunity to explore the art of cognac creation.
\n@hennessy<\/p>\n

Casa Bacard\u00ed, Puerto Rico \u2014 sustainability and Caribbean storytelling<\/span><\/strong><\/h2>\n

At Casa Bacard\u00ed near San Juan in Puerto Rico<\/strong>, visitors can engage with the heritage of one of the world\u2019s most iconic rum producers through interactive cocktail labs, virtual-reality experiences, and guided mixology sessions. Beyond the glamour, the site highlights Bacard\u00ed\u2019s major sustainability commitments: renewable energy, bat-conservation projects and reduced-carbon distillation. It is a benchmark for how tourism, education and environmental responsibility can intertwine.
\n@casabacardi_pr<\/p>\n

\"festival<\/p>\n

Credit: Casa Bacardi<\/p>\n

Tequila Fortaleza, Jalisco, Mexico \u2014 agave, authentically<\/span><\/strong><\/h2>\n

Located in the heart of the Tequila Valley<\/strong>, Fortaleza offers one of Mexico\u2019s most authentic agave experiences. Visitors can witness agave slowly cooked in brick ovens, crushed via traditional stone tahona and fermented in wooden vats; a production method that has largely remained unchanged for generations. The visit winds through hacienda courtyards and volcanic stone cellars before ending in cliffside tasting rooms overlooking agave fields.
\n@fortalezatequila<\/p>\n

The House of Suntory, Yamazaki, Japan \u2014 where precision meets tradition<\/span><\/strong><\/h2>\n

The Suntory Yamazaki Distillery<\/strong>, founded in 1923, is Japan\u2019s oldest malt whisky distillery and imparts the sense of being rooted in nature and contemplation. Tours lead visitors through production rooms, rare-cask warehouses and serene tasting lounges designed with a zen-inspired aesthetic. Experiences highlight the delicate balance between Japanese craftsmanship, technical innovation and the unique microclimate of the Yamazaki valley.
\n@suntorywhisky<\/p>\n

\"\u00e9talages<\/p>\n

Credit: Suntory Yamazaki Distillery Whisky Library<\/p>\n

Starward Distillery, Melbourne, Australia \u2014 wine country whisky<\/span><\/strong><\/h2>\n

Starward<\/strong> has innovated Australian whisky by ageing its spirits exclusively in local red-wine barrels, producing expressions marked by bright fruit and subtle tannins. Located just 10 minutes from downtown Melbourne, Starward distillery provides behind-the-scenes tours and guided whisky tastings as well as live music on Saturday afternoons. Visitors can finish their tour with the \u201cFill Your Own\u201d experience where they can select from tasting the barrels on offer and fill their bottle, adding a personalised label. This experience allows visitors to see first-hand how Starward gets whisky from barrel to bottle.
\n@starwardwhisky<\/p>\n

Chandon Experience Center, Mendoza, Argentina \u2014 sparkling wines, mountain views<\/span><\/strong><\/h2>\n

At the foothills of the Argentine Andes<\/strong>, Chandon combines traditional-method sparkling wine with a cutting-edge visitor centre surrounded by dramatic mountain views. Guests can explore high-altitude vineyards, taste experimental sparkling cocktails, and learn about the craft of bubble-making from grape to glass. The setting of sun, altitude and snow-tipped peaks makes the experience as memorable as the wines.
\n@chandonar<\/p>\n

Glenmorangie Lighthouse, Scotland \u2014 whisky innovation<\/span><\/strong><\/h2>\n

Glenmorangie\u2019s Lighthouse<\/strong> is an experimental distillery located within a glass-and-steel column rising above the Highland landscape. According to the company, this space was created to give the whisky team freedom to innovate and allows for trials in fermentation, still shape and wood management. Their distillers are \u201cdeeply versed\u201d in their style of anything-is-possible whisky making, possessing skills built over generations.<\/p>\n

Visitors can explore futuristic production spaces and taste limited, distillery-only editions. This is an opportunity to discover Scotch whisky\u2019s forward-looking, experimental side. Guests can also dine or even stay at the Glenmorangie House boutique hotel surrounded by the Highlands.
\n@glenmorangie<\/p>\n

Jameson Distillery Bow St., Dublin, Ireland \u2014 Irish storytelling<\/span><\/strong><\/h2>\n

Jameson\u2019s Bow St. in Dublin<\/strong> turns heritage into theatre. Visitors can engage in gamified tasting rooms, aroma challenges, and mixology masterclasses, all set within the brand\u2019s original 1780 distillery. The experience blends humour, history and hands-on learning, culminating in a comparative tasting that highlights Ireland\u2019s triple-distilled style.
\n@jamesonwhiskey<\/p>\n

About Cleverdis :<\/span><\/strong><\/h3>\n

Cleverdis<\/strong> is an expert in quality content creation empowering stakeholders in intelligent decision-making across various industries. Cleverdis has been publishing the Daily magazine for Wine Paris & Vinexpo for over 10 years.<\/p>\n","protected":false},"excerpt":{"rendered":"

From Scotland to Mexico to Japan, immersive estates and distilleries are blending culture, craft and innovation, offering travellers new ways to taste and discover. Spirits and wine tourism has entered a new chapter. No longer limited to (\u2026)<\/p>\n","protected":false},"author":14,"featured_media":43319,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[343],"tags":[],"class_list":["post-43317","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-art-de-vivre","format-article"],"acf":[],"yoast_head":"\nWorld wines & spirits: a multi-sensory tour of global icons – Vinexposium<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"World wines & spirits: a multi-sensory tour of global icons – Vinexposium\" \/>\n<meta property=\"og:description\" content=\"From Scotland to Mexico to Japan, immersive estates and distilleries are blending culture, craft and innovation, offering travellers new ways to taste and discover. 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