{"id":43181,"date":"2026-04-03T10:33:29","date_gmt":"2026-04-03T08:33:29","guid":{"rendered":"https:\/\/www.vinexposium.com\/?p=43181"},"modified":"2026-04-03T11:13:35","modified_gmt":"2026-04-03T09:13:35","slug":"season-3-episode-1-beyond-the-headlines-drinks-data-decoded","status":"publish","type":"post","link":"https:\/\/www.vinexposium.com\/en\/actus\/industry\/season-3-episode-1-beyond-the-headlines-drinks-data-decoded\/","title":{"rendered":"SEASON 3 &#8211; Episode 1&#8243;  Beyond the Headlines: Drinks Data Decoded"},"content":{"rendered":"<h2><strong><span style=\"color: #84273b;\">Discover the season 3 of our Podcast \u00ab Voice of the Industry \u00bb<\/span><\/strong><\/h2>\n<p><span style=\"font-size: 1.2rem;\">Recorded in Paris during <strong>Wine Paris 2026<\/strong> last February, our new podcast series brings together leading voices from across the wine and spirits industry.<\/span><\/p>\n<p><span style=\"font-size: 1.2rem;\">Hosted by our partner <strong>Anne Burchett<\/strong>, wine marketing and communications specialist, this new season features conversations with experts and professionals on the key issues shaping the sector today. <\/span><span style=\"font-size: 1.2rem;\">All episodes are available in both <strong>English and French..<\/strong><\/span><\/p>\n<p><span style=\"font-size: 1.2rem;\">For the first time, we are also introducing <strong>AI transcription<\/strong> to make the series more accessible, helping a wider audience engage with expert insights and join the growing VOICE community.<\/span><\/p>\n<p><iframe loading=\"lazy\" style=\"border-radius: 12px;\" src=\"https:\/\/open.spotify.com\/embed\/episode\/783Wg9dsjCgXOBlFiCyisf?utm_source=generator\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-testid=\"embed-iframe\"><\/iframe><\/p>\n<p><span style=\"font-size: 1.2rem;\">Also available on <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.deezer.com\/fr\/show\/1001748561\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #84273b;\"><strong>Deezer<\/strong><\/span> <\/a><\/span>et <span style=\"color: #84273b;\"><a style=\"color: #84273b;\" href=\"https:\/\/open.spotify.com\/episode\/783Wg9dsjCgXOBlFiCyisf?si=KU0UuRhqRF-7xT70H6ALFg&amp;nd=1&amp;dlsi=f9fc0f2302eb4e26\" target=\"_blank\" rel=\"noopener\"><strong>Spotify<\/strong><\/a><\/span><\/span><\/p>\n<h2><span style=\"color: #84273b; font-size: 0.8em;\"><strong>Our host<\/strong><\/span><\/h2>\n<p><span style=\"font-size: 1.1em;\"><strong>\u2022 Anne Burchett: <\/strong>Wine marketing and communication specialist<\/span><\/p>\n<h2><span style=\"font-size: 0.8em;\"><strong><span style=\"color: #84273b;\">Our guests<\/span><\/strong><\/span><\/h2>\n<p><span style=\"font-size: 1.1em;\"><strong>\u2022 Luke Tegner: <\/strong>Head of Consulting at IWSR<strong><br \/>\n<\/strong><\/span><span style=\"font-size: 1.2rem;\">As Head of Consulting at IWSR, Luke is a beverage alcohol consultant with 30 years of experience in the drinks industry. He has expertise in developing business strategy; brand marketing; product development; B2C customer insight; and international B2B commercial relationship management.<\/span><\/p>\n<p><span style=\"font-size: 1.1em;\"><strong>\u2022 Richard Siddle: <\/strong>Editor in chief at The Buyer<strong><br \/>\n<\/strong><\/span><span style=\"font-size: 1.2rem;\">Richard Siddle is an award-winning campaigning business editor with wide experience working across multiple sectors including grocery retail, the convenience sector, computing and travel.<\/span><\/p>\n<p><span style=\"font-size: 1.2rem;\">He has though become firmly established in the wine and spirits industry first as editor of Harpers Wine &amp; Spirit and then from 2006 when he co-founded The Buyer, an editorial online platform aimed at getting under the bonnet of the drinks industry and helping producers, buyers, importers, retailers and restaurants better understand their business needs and how they can most help each other.<\/span><br \/>\n<span style=\"font-size: 1.2rem;\">He is firmly focused on discovering and exploring the latest consumer and business trends that are going to have the most impact on the premium drinks industry.<\/span><\/p>\n<h2><span style=\"color: #84273b; font-size: 0.8em;\"><strong>About the episode<\/strong><\/span><\/h2>\n<p><span style=\"font-size: 1.2rem;\">In an industry saturated with figures, forecasts and fast conclusions, this episode takes a step back to ask <strong>a more fundamental question<\/strong>: what do we really do with data?<br \/>\n<\/span><br \/>\n<span style=\"font-size: 1.2rem;\">Through<strong> a frank and thought-provoking exchange<\/strong>, it explores the gap between information and interpretation, and the extent to which numbers can illuminate, distort or even constrain strategic thinking.<br \/>\n<span style=\"font-size: 1.2rem;\"><br \/>\nBeyond consumer research and market tracking, the conversation challenges the narratives that shape <strong>perception across the wine and spirits sector<\/strong> \u2014 and the tendency to confuse visibility with understanding\u2026<\/span><\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-43158 size-full\" src=\"https:\/\/www.vinexposium.com\/wp-content\/uploads\/2026\/04\/Voice_S03E01_AB_Podcast_BannerIntervenants_849x364.webp\" alt=\"Voice_S03E01_AB_Podcast_BannerIntervenants_849x364\" width=\"100%\" height=\"auto\" srcset=\"https:\/\/www.vinexposium.com\/wp-content\/uploads\/2026\/04\/Voice_S03E01_AB_Podcast_BannerIntervenants_849x364.webp 849w, https:\/\/www.vinexposium.com\/wp-content\/uploads\/2026\/04\/Voice_S03E01_AB_Podcast_BannerIntervenants_849x364-300x129.webp 300w, https:\/\/www.vinexposium.com\/wp-content\/uploads\/2026\/04\/Voice_S03E01_AB_Podcast_BannerIntervenants_849x364-768x329.webp 768w, https:\/\/www.vinexposium.com\/wp-content\/uploads\/2026\/04\/Voice_S03E01_AB_Podcast_BannerIntervenants_849x364-200x86.webp 200w, https:\/\/www.vinexposium.com\/wp-content\/uploads\/2026\/04\/Voice_S03E01_AB_Podcast_BannerIntervenants_849x364-292x125.webp 292w, https:\/\/www.vinexposium.com\/wp-content\/uploads\/2026\/04\/Voice_S03E01_AB_Podcast_BannerIntervenants_849x364-450x193.webp 450w\" sizes=\"(max-width: 849px) 100vw, 849px\" \/><\/p>\n<p><span style=\"font-size: 1.2rem;\"><strong>Discover the full Season 3 of the VOICE of the Industry podcast:<\/strong><br \/>\n<span style=\"color: #000000;\"><span style=\"color: #84273b;\"><strong><a style=\"color: #84273b;\" href=\"https:\/\/www.deezer.com\/fr\/show\/1001748561\" target=\"_blank\" rel=\"noopener\">Deezer<\/a><\/strong><\/span> and\u00a0<span style=\"color: #84273b;\"><strong><a style=\"color: #84273b;\" href=\"https:\/\/open.spotify.com\/show\/0c1SaDvHcvdhT08mNteTNx\" target=\"_blank\" rel=\"noopener\">Spotify<\/a><\/strong><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover the season 3 of our Podcast \u00ab Voice of the Industry \u00bb Recorded in Paris during Wine Paris 2026 last February, our new podcast series brings together leading voices from across the wine and spirits industry. (\u2026)<\/p>\n","protected":false},"author":14,"featured_media":43168,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-43181","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","format-audio"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEASON 3 - Episode 1&quot; Beyond the Headlines: Drinks Data Decoded &#8211; Vinexposium<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEASON 3 - Episode 1&quot; Beyond the Headlines: Drinks Data Decoded &#8211; Vinexposium\" \/>\n<meta property=\"og:description\" content=\"Discover the season 3 of our Podcast \u00ab Voice of the Industry \u00bb Recorded in Paris during Wine Paris 2026 last February, our new podcast series brings together leading voices from across the wine and spirits industry. 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