{"id":41304,"date":"2026-01-14T16:36:09","date_gmt":"2026-01-14T15:36:09","guid":{"rendered":"https:\/\/www.vinexposium.com\/industry\/where-wine-meets-tea-chinese-wine-producers-are-brewing-a-new-trend\/"},"modified":"2026-02-24T11:03:42","modified_gmt":"2026-02-24T10:03:42","slug":"where-wine-meets-tea-chinese-wine-producers-are-brewing-a-new-trend","status":"publish","type":"post","link":"https:\/\/www.vinexposium.com\/en\/actus\/industry\/where-wine-meets-tea-chinese-wine-producers-are-brewing-a-new-trend\/","title":{"rendered":"Where wine meets tea: Chinese wine producers are brewing a new trend"},"content":{"rendered":"

Produced, conceived and marketed in different ways, wines flavoured with such tea staples as jasmine and oolong are turning up across China.<\/span><\/strong><\/h2>\n

In China, the world\u2019s most ancient beverage is finding new life in an unexpected place \u2014 the wine glass.<\/p>\n

The country\u2019s tea culture has seen a modern revival in recent years, with \u201cnew tea drinks\u201d dominating city streets, from fresh-brewed bubble teas to chilled bottled infusions. Now, that wave is spilling into the alcohol industry. Wineries, brewers and even retail giants are blending tea and alcohol, hoping to brew a new path to young consumers\u2019 hearts \u2014 and wallets.<\/p>\n

Hong Kong\u2013listed Dynasty Fine Wines Group has become one of the first major players to jump in. Its newly launched \u201cHi-Tea Wines\u201d line includes four sparkling tea wines flavoured with jasmine, pu\u2019er, oolong and maojian. Each is made with white wine as the base, infused with cold-brewed tea to capture the delicate aromas of tea and the fruit notes of wine.<\/p>\n

Dynasty is hardly a newcomer. Founded in Tianjin in 1980, the company was once a symbol of China\u2019s homegrown wine boom, best known for its Dynasty Dry White. With R\u00e9my Cointreau as its second-largest shareholder, the producer went public in Hong Kong in 2005 and reported revenue of HK$123 million ($15.8 million) in the first half of 2025.<\/p>\n

Big players, boutique regions<\/span><\/strong><\/h2>\n

Another industry giant, Changyu Pioneer Wine Co., is also experimenting. At its Changge AI Wine Experience Centre in Shaanxi, visitors can sample nine prototype sweet wines \u2014 including one with jasmine tea flavours.<\/p>\n

“Tea is one of the most familiar drinks to Chinese consumers. Everyone knows jasmine or Longjing thanks to tea brands, and that helps make wine more approachable.”, Jeff Israely<\/p><\/blockquote>\n

Even retailers are joining the race. Alibaba\u2019s instant retail arm Freshippo (Hema) recently rolled out a new brand called Tianfang (\u751c\u82b3),\u00a0 including a tea-infused, semi-sweet jasmine white priced at RMB 78 ($11).<\/p>\n

And it\u2019s not just big corporations. In the Helan Mountain East foothills of Ningxia\u2014China\u2019s most celebrated boutique wine region \u2014 a growing number of wineries are exploring the same concept. Producers such as Lux Regis, Heyu, and Lingering Clouds have all launched tea-wine lines in the past year.<\/p>\n

Lingering Clouds\u2019 \u201cCh\u00e1donnay\u201d series, a witty word play on Chinese word for tea Ch\u00e1 and the grape varietal Chardonnay, features seven teas from jasmine and Longjing to oolong and black tea.<\/p>\n

\"bouteille<\/p>\n

Fruit and leaves<\/span><\/strong><\/h2>\n

Lux Regis has taken a slightly different route, blending honey and tea leaves into its \u201cHoney Tea Wine.\u201d \u201cWine comes from fruit, tea from leaves \u2014 both are tannin-based beverages, so they pair beautifully,\u201d said Feng Qing, owner of Lux Regis. \u201cWhen we did market testing, the acceptance rate was high, so we moved straight into mass production.\u201d<\/p>\n

For Heyu Winery, the experimentation is still underway. General manager Sun Yuncong said the idea was as much about identity as flavour. \u201cTea is one of the most familiar drinks to Chinese consumers,\u201d he said. \u201cEveryone knows jasmine or Longjing thanks to tea brands, and that helps make wine more approachable.\u201d Sun added that tea wine fits perfectly with their \u201cwine + tourism\u201d model, combining cultural storytelling with local experience.<\/p>\n

The rise of tea-infused alcohol isn\u2019t just a creative impulse \u2014 it\u2019s also smart business in a country where tea is part of daily life.<\/p>\n

According to China\u2019s Tea Research Institute under the Chinese Academy of Agricultural Sciences, national tea consumption reached 2.41 million tonnes in 2024, worth RMB 325.8 billion ($44.8 billion). In supermarkets and convenience stores, tea drinks occupy entire aisles. The connection with alcohol, then, was almost inevitable.<\/p>\n

The first successful experiment came not from wineries, but from brewers. In August 2024, Henan Kingstar Beer launched a \u201cXinyang Maojian Chinese-style craft beer\u201d that sold six tonnes on its first day of livestreaming, topping beer category sales. It was soon followed by tea beers made with West Lake Longjing and jasmine.<\/p>\n

\u201cThe technical barriers for tea-based alcohol are low,\u201d said Guo Fusheng, a liquor branding consultant who also runs an instant retail store. \u201cKingstar\u2019s success triggered a wave of imitation.\u201d He noted that tea beers sell mainly through short-video and delivery platforms and appeal to curious young buyers who aren\u2019t regular drinkers.<\/p>\n

On social media, the trend has exploded. Short-video clips about tea beer have accumulated over 30 million views, while lifestyle platform Xiaohongshu features more than 30,000 posts discussing which tea beer tastes best.<\/p>\n

Aiming at youth<\/span><\/strong><\/h2>\n

Tea wines are targeting the same crowd. \u201cLux Regis has always relied on online sales, and our customer base is young,\u201d said Feng. \u201cTea wine fits that perfectly.\u201d<\/p>\n

The winery\u2019s Honey Tea Wine retails for RMB 67 per bottle, or RMB 99 ($13.9) for two during promotions. \u201cFor a non-essential product aimed at young people, even 50 to 60 yuan is already considered premium,\u201d he said. \u201cWe prepared 90 tonnes\u2014about 120,000 bottles\u2014and it\u2019s all sold out. For a brand-new product, that\u2019s an excellent result.\u201d<\/p>\n

Dynasty\u2019s Hi-Tea Wine series also wears its youth appeal on its sleeve. Gone are the traditional 750ml bottles \u2014 replaced by smaller, beer-like designs with pop-off caps and bold, playful labels. A large, stylised Chinese character for \u201cHi\u201d dominates the front, and the company has enlisted Meng Jia, a rising pop star, as the brand\u2019s first ambassador.<\/p>\n

Heyu\u2019s Sun believes that tea wine can also carry a cultural message. \u201cTea embodies elegance and restraint \u2014 it\u2019s a symbol of the \u2018new Chinese chic\u2019 that resonates with young consumers,\u201d he said.<\/p>\n

Still, not everyone is convinced. Guo, the consultant, warned that tea wine faces an uphill battle. \u201cThe beer market is over RMB 300 billion. Even a niche idea like tea beer can carve out volume,\u201d he said. \u201cBut wine is much smaller. Unless a major company leads the charge, tea wine may stay a novelty rather than a movement.\u201d<\/p>\n

Morris Cai’s Bio:<\/span><\/strong><\/h2>\n

Morris Cai is a journalist specializing in the wine and spirits sector, with a focus on the Asian market. He has worked for China\u2019s leading food publication New Food magazine and WBO Wine Business Observation, a leading Chinese wine trade media.<\/p>\n","protected":false},"excerpt":{"rendered":"

Produced, conceived and marketed in different ways, wines flavoured with such tea staples as jasmine and oolong are turning up across China. In China, the world\u2019s most ancient beverage is finding new life in an unexpected place (\u2026)<\/p>\n","protected":false},"author":19,"featured_media":41170,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-41304","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","format-article"],"acf":[],"yoast_head":"\nWhere wine meets tea: Chinese wine producers are brewing a new trend – Vinexposium<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Where wine meets tea: Chinese wine producers are brewing a new trend – Vinexposium\" \/>\n<meta property=\"og:description\" content=\"Produced, conceived and marketed in different ways, wines flavoured with such tea staples as jasmine and oolong are turning up across China. 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