{"id":38621,"date":"2025-09-09T09:51:33","date_gmt":"2025-09-09T07:51:33","guid":{"rendered":"https:\/\/www.vinexposium.com\/?p=38621"},"modified":"2026-01-20T15:42:44","modified_gmt":"2026-01-20T14:42:44","slug":"episode-1-alcohol-comsuption-trends-insights-innovation","status":"publish","type":"post","link":"https:\/\/www.vinexposium.com\/en\/actus\/industry\/episode-1-alcohol-comsuption-trends-insights-innovation\/","title":{"rendered":"SEASON 2 &#8211; Episode 1: Gen Z Alcohol Consumption Trends: Insights &#038; Innovation"},"content":{"rendered":"<p><iframe loading=\"lazy\" style=\"border-radius: 12px;\" src=\"https:\/\/open.spotify.com\/embed\/episode\/5ggxO6avIFj1nRc4xMGQMq?utm_source=generator&amp;theme=0\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-testid=\"embed-iframe\"><\/iframe><\/p>\n<h2><span style=\"font-size: 0.9em; color: #84273b;\"><strong>About the episode<\/strong><\/span><\/h2>\n<p>Gen Z is reshaping the beverage industry with a focus on mindful drinking, premium experiences, and health-conscious choices. While overall consumption is lower, this generation favours low- or no-alcohol drinks, craft products, and sustainable brands. Digital engagement and wellness-driven lifestyles influence purchasing behaviour. Key innovations include alcohol-free spirits, functional drinks (with adaptogens or CBD), and AI-personalised experiences. Authenticity, sustainability, and inclusivity are key drivers of brand loyalty.<\/p>\n<h3><span style=\"color: #84273b;\"><strong>The host<\/strong><\/span><\/h3>\n<p><strong>Nimmi Malhotra<\/strong>\u00a0\u2013\u00a0<em>Wine and Spirits Communicator<\/em><strong><br \/>\n<\/strong><\/p>\n<h3><span style=\"color: #84273b;\"><strong>The guests<\/strong><\/span><\/h3>\n<p>\u2022<strong> Bella Jenkaew<\/strong> \u2013 Head Sommelier<em>, JAAN<\/em><br \/>\n\u2022<strong> Gerald Lu<\/strong> \u2013 Wine Bar Owner<em>, PRAELLUM<\/em><br \/>\n\u2022<strong>\u00a0Richard Hemming MW<\/strong> \u2013 CEO, AUSTRIAN WINE MARKETING BOARD<\/p>\n<p>The podcast is available on <span style=\"color: #84273b;\"><strong><a style=\"color: #84273b;\" href=\"https:\/\/www.deezer.com\/fr\/show\/1001748561\" target=\"_blank\" rel=\"noopener\">Deezer<\/a><\/strong><\/span>\u00a0and\u00a0<span style=\"color: #84273b;\"><strong><a style=\"color: #84273b;\" href=\"https:\/\/open.spotify.com\/episode\/5ggxO6avIFj1nRc4xMGQMq?si=xTE4RKuNT1yII3LyyLsspg&amp;nd=1&amp;dlsi=eaf404d4fb204b48\" target=\"_blank\" rel=\"noopener\">Spotify<span style=\"color: #000000;\">.<\/span><\/a><\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>About the episode Gen Z is reshaping the beverage industry with a focus on mindful drinking, premium experiences, and health-conscious choices. While overall consumption is lower, this generation favours low- or no-alcohol drinks, craft products, and sustainable (\u2026)<\/p>\n","protected":false},"author":21,"featured_media":40865,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-38621","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","format-audio"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEASON 2 - Episode 1: Gen Z Alcohol Consumption Trends: Insights &amp; Innovation &#8211; Vinexposium<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEASON 2 - Episode 1: Gen Z Alcohol Consumption Trends: Insights &amp; Innovation &#8211; Vinexposium\" \/>\n<meta property=\"og:description\" content=\"About the episode Gen Z is reshaping the beverage industry with a focus on mindful drinking, premium experiences, and health-conscious choices. 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