Be Spirits
in Paris

be spirits Paris

For the first time, Vinexpo is bringing together the spirits and mixology sectors in an innovative 360° concept, with its own identity and setting. The Infinite Bar will be the hub of the area: 24 mixologists coming from the most prestigious bars and hotels in Paris will put the art of cocktail in the spotlight.

The event welcomes professionals from across the industry: importers, distributors, major buyers, specialist media, bloggers, specifiers, major e-commerce brands such as Alibaba, travel retail, restaurant chains, duty free, etc.

You will have the chance to discover new spirits and complete your offer; to ride the trend of premium & craft and develop your expertise with our masterclasses and conferences; to meet Europe’s greatest mixologists and to try stunning cocktails on the Infinite Bar.

Be Spirits is a unique experience – don’t miss out!

Exhibitors List

THE INFINITE BAR

Imagine a bar the length of an Olympic-sized swimming pool… Along a 50-metre stretch, 20 bars will be showcasing craft brands and mixology, making this unmissable space the hub of Be Spirits!

A meeting place for bartenders and brands, this area will faithfully reproduce the world of bars: each section of the bar will be sponsored by a Parisian hotel or bar and hosted by their mixologist. This is an opportunity for famous and growing brands alike to showcase their products and promote them in an exceptional setting. It also promises a unique experience for visitors! The Infinite Bar will promote interaction between the diverse actors in the sector.

A map will show the Parisian locations of the bars. The immersive daytime experience at the show will continue into the evening at these bars in central Paris. Strongly anchored in its local territory, the Infinite Bar will be a showcase for current and future trends in the world of spirits. This breakthrough concept aims to illustrate new consumption trends and patterns by providing a platform for current and future industry players.

THEY WELCOMED YOU TO THE INFINITE BAR IN 2020

DIRTY DICK

Scotty Schuder brought back an exotic atmosphere from overseas with him. Cocktails are served into tikiglasses in order to promote the island spirit drink itself: rum.

JEFREY’S

A cocktail bar out of the box where Benjamin Nolf creates a new mood for each season to reinvente the cocktail menu.

CAFÉ MODERNE

With its red bricks, meatballs and comics, Mido Yahi has recreated the American spirit of yesteryear inspired by New York in his bistro. His signature cocktails are revealed on vinyl record menus so that patrons can enjoy a flavourful and acoustic experience.

DIRTY DICK

Scotty Schuder brought back an exotic atmosphere from overseas with him. Cocktails are served into tikiglasses in order to promote the island spirit drink itself: rum.

JEFREY’S

A cocktail bar out of the box where Benjamin Nolf creates a new mood for each season to reinvente the cocktail menu.

CAFÉ MODERNE

With its red bricks, meatballs and comics, Mido Yahi has recreated the American spirit of yesteryear inspired by New York in his bistro. His signature cocktails are revealed on vinyl record menus so that patrons can enjoy a flavourful and acoustic experience.

The 2020 Exhibitors

2020 Conferences & Masterclasses

Be Mixology

Conference 1: Market trends and key issues
Debate on the current and future key trends of the global spirits market.
Speaker: Alexandre Vingtier, internationally renowned expert in spirits, in partnership with IWSR.

Conference 2: No/Low trend
Real long-term trend or niche market, how can the reasons of no/low alcohol success be explained?
Speakers: Artonic, French Cognac brand / Dan Gasper, founder of Distill Ventures investment fund and international consultant.

Conference 3: Consumer experience
How bars dive – and make us dive – into a unique consumption experience based on cocktails and fooding?
Speakers: Christopher Gaglione, managing chief-barman at the Solera bar in Paris / Martin Jakobsen, a Danish glass designer / Laurent Mallet, marketing director of the glass manufacturer Saverglass.

Conference 4: The bar identity
Cocktail bars are multiplying and the bar identity has become crucial. How do brands stand out and how far should the notion of identity be applied?
Speakers: Agency Be Dandy, specialized in strategy and design for luxury and corporate brands / Mido Yahi, barman and owner of Café Moderne in Paris, winner of the World Class Competition in France in 2014.

Alexandre Vingtier

Internationally renowned expert in spirits

Christopher Gaglione

Bar manager at the Solera bar in Paris

Mido Yahi

Barman and owner of Café Moderne in Paris, winner of the World Class Competition in France in 2014

Nicolas Julhès

Expert in whisky and founder of the Distillery of Paris

Mathieu Sabbagh

President at Alambic Bourguignon

Marlene Staiger & Camille Hedin

Founders of H.Theoria, french liquor brand

Be Brand

Conference 1: The revival of old alcohols
Why did we forget these ancient alcohols and how do they get to return to the front of the cocktail scene?
Speakers: Marlene Staiger & Camille Hedin, founders of H.Theoria, french liquor brand / Jean-Pierre Cointreau, owner of the family group Vedrenne, composed of French distilleries and liquor brands.

Conference 2: Craft and commitment
Environmental issues have an impact on the spirits industry. They are key to brands who aim to last. What are the commitments of spirits brands to the environment?
Speakers: Paul Bungener, ambassador of Fair, a brand specialized in equitable trade / Domaine des Hautes Glaces, French organic whisky bio / Stauning, a Danish spirits brand.

Conference 3: From distillery to customized products*
France has a long distillation tradition, the number of distilleries keeps growing, and the creation of a brand seems easy today. How far are customized products involved in the development of spirits brands?
Speakers: Mathieu Sabbagh, President at Alambic Bourguignon / Nicolas Julhès, expert in whisky and founder of the Distillery of Paris.

Testimonials

Crabtree LEO

Founder BEAUFORT SPIRIT (France)

There had been an encouraging amount of business. It’s a refreshing change from other fairs, has a great atmosphere and been well put together. We’ve had plenty of interesting introductions and will be coming back.

Feniou THIBAULT

Managing Director Europe HALEWOOD (France)

It’s good to have a dedicated area. We’re looking for importers, bartenders are important to us too as we’re trying to be as artisanal as possible to attract the younger generation, focused on selling brands.” “If we’re not here, someone else will be. Visibility is very important.

Julia FRÉDÉRIC

Managing Director VERTHÉMIS INTERNATIONAL (France)

I’m looking for distributors and importers. It’s been a promising start and we’ve made good contacts to work on from across the world, including Nigeria, Japan, Australia and the Czech Republic. We will definitely return to build on our first visit.

Official 2020 suppliers on Be Spirits

Contact
Us

PARIS :
70 Avenue du Général de Gaulle
92000 Puteaux
France

BORDEAUX :

2 Cours du XXX Juillet
33074 Bordeaux Cedex
France

Exhibitors:  +33 (0)1 76 77 17 80
Visitors:  +33 (0)1 76 77 17 70
[email protected].com