Bouncing back together
In 2020, Wine Paris and Vinexpo joined forces around a common goal, and that is to represent every strand of the wine industry and to maximise opportunities for trade.
The Wine Paris & Vinexpo Paris exhibition, held in February at the Porte de Versailles exhibition centre in Paris, attracted 29,280 visitors who came to meet 2,800 exhibitors from around the world. Our event would be the only major international wine and spirits event able to take place in 2020 — a fact we were unaware of at the time.
Throughout its history, the wine industry has dealt with numerous crises, some of which have threatened its very survival. Regardless of whether these crises have been caused by economic, technical, political or environmental factors, industry players have always shown courage and the ability to adapt, and these setbacks have inevitably led to creative genius.
The latest stumbling block created by the global Coronavirus crisis is no exception. Trading firms, winegrowers, co-operatives and marketing boards alike have not lost their winning spirit – you have reinvented yourselves to sustain your business and continue to convey your passion for wine despite the lack of face-to-face meetings. Digital tools have been at the core of this reshaping process, enabling webinars, virtual tastings and remote training courses to be hosted, whilst also giving a massive boost to e-commerce sales. On top of these temporary adjustments comes the need for a more thorough restructuring process – some of you have already started this – in order to deal with the new dynamics in the international marketplace.
This resourcefulness has become a source of inspiration for us and the theme for the 2021 Wine Paris & Vinexpo Paris will be ‘bouncing back’.
In addition to providing the best possible response to your business needs, our aim is to support you during the recovery phase by sharing with you key lessons, initiatives rolled out by the most inspirational market players, experiences and ideas, and the causes of both success and failure. A wide variety of content shared throughout the year, as well as around one hundred events during the exhibition – tastings, masterclasses and debates – will serve this purpose. They will also be transcribed into a digital format and be available on demand for our community. Our hope is that the opportunities created by this hurdle will allow us to bounce back even higher!
We very much look forward to seeing you in Paris from 15 to 17 February 2021 to shape the wine world of tomorrow.