Inside
THE FOCAL POINT FOR SPIRITS BRANDS
An exclusive area dedicated to the specific
culture and business of spirits
With over 100 spirits companies, 150 brands and 20 countries, the Be Spirits area reads like a who’s who of the spirits industry, offering 3 days of business, highlights, expertise and exceptional tastings.
Behind the Infinite Bar, the area’s hub, bartenders compete to be more enterprising and creative than their counterparts and the business atmosphere is punctuated by precious moments for engaging and sharing ideas.
