WELCOME TO CHINA!
In 2019, the first Vinexpo Shanghai exhibition was held in mainland China. The launch was designed to establish the Vinexposium group’s status as a benchmark events organiser and to assert its ambitions on the Asian continent through targeted formats and constant adaptation to the needs of the wine and spirits industry.
To provide the appropriate support for developing promotion of wines and spirits by new players in a market in very high demand, our event opened in Shanghai. Our long-standing foothold in Hong Kong coupled with work out on the ground by our local team enabled Vinexpo Shanghai to carve out a reputation for itself for the diversity and quality of its trade visitors.
Vinexpo made a lasting impression in 2019 and will return to mainland China shortly. With international and inter-regional travel set to return imminently, we have already committed to building the future by sharply focusing on bringing even greater numbers of producers and Chinese retailers and distributors together, promoting targeted encounters and quality business relations, and placing tastings and education centre stage.
“Vinexpo’s return to China with a physical event is among our priorities and will be scheduled very shortly. We are delighted to be reuniting wine and spirits players at an event that will be spotlighting the tastings and gatherings we have all so sorely missed! This long-awaited event will mark the resumption of a new, engaging dynamic within the Chinese market, which offers significant opportunities for value creation over the next 5 years”. Rodolphe Lameyse, CEO of Vinexposium.