Vinexpo India, the key to accessing the market with the greatest potential in the world
Hosted in September, at a key time of year for business, Vinexpo India provides wine and spirits brands access to the market with the highest growth potential in the world.
A MAJOR MARKET ALREADY
Posting annual growth of nearly 10%, India’s wine and spirits market is booming. With a young population – 800 million people are under 35 – and a new middle class eager to consume and experiment, India is shaping up to become a present-day hot spot for industry growth.
Spirits and beers currently dominate the Indian market, accounting for 53% of beverage alcohol consumed (46% by value). India is the world’s second largest market for spirits after China.
Young Indian consumers – spearheaded by Generation Y – have a particular soft spot for high-end products and cocktails, increasingly pushing the market towards premiumisation. They are also attracted to wine, especially organic and biodynamic offerings. India may be a young wine market, but it already boasts some 300 million regular consumers. Its current annual growth rate is around 4% (source IWSR).
Spirits and beers currently dominate the Indian market, accounting for 53% of beverage alcohol consumed (46% by value). India is the world’s second largest market for spirits after China.
Young Indian consumers – spearheaded by Generation Y – have a particular soft spot for high-end products and cocktails, increasingly pushing the market towards premiumisation. They are also attracted to wine, especially organic and biodynamic offerings. India may be a young wine market, but it already boasts some 300 million regular consumers. Its current annual growth rate is around 4% (source IWSR).
MASTERCLASSES IN STEP WITH THE CHALLENGES
Vinexpo India offers exclusive access to the Vinexpo Academy programme of masterclasses to hone your understanding of the issues and opportunities afforded by the Indian market, with insight from the top international experts.
THE EVENT'S INCEPTION
Since 2021, Vinexpo India has been held jointly with SIAL India, the country’s leading international food industry exhibition. The two flagship events have been united to dial up the perfect synergy between wines, drinks and food, in conjunction with local partner Ads Exhibitions.