
A STRONG ECONOMY
India economic indicators are very
strong with a growth of +9,5%
in 2021.
AN INCREASING CONSUMPTION
India’s value expansion will be largely driven
by increased consumption among
a growing middle class.
A GROWING POTENTIAL
India counts more than 800 million people
under 35 years old.Nearly 80% of households will
have an average income by 2030.
THE NEW FRONTIER OF THE WINE MARKET
/ The Indian wine market is currently estimated at over 300 million people.
/ The share of imported products is growing: total imports grew by +4.3% in 2019.
/ Still wine has become the dominant category in recent year (57%) and the on-trade remains the key sales channel for wine.
/ New generation of consumers are developing increasingly refined tastes and are becoming concerned about the quality and origin oh the products they consume.
They are inclined to take a close interest in organic and biodynamic wines.

SPIRITS: A LEADING SEGMENT AND A SEARCH FOR HIGH-END PRODUCTS
/ The Indian market is largely dominated by spirits and beer, which in 2020 represented nearly 53% and 46% of the consumption of alcoholic beverages by value.
/ India’s value expansion will be largely driven by increased consumption among a growing middle class.
/ Generation Y and the cocktail culture are the main factors driving the growth of spirits in India including imported with the rise in purchasing power.
These factors combined have played a key role in the growth of premium whiskies.
/ The westernization of consumption practices is encouraging the tasting and discovery of beverages that are not yet widely in India, such as Cognac.
